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BofA Names Kelly Firment President of Delaware

1. Bank of America appointed Kelly Firment as Delaware's president. 2. Firment aims to enhance client relationships and market share. 3. She transitions from a role managing small business services. 4. CEO Brian Moynihan praises her for responsible growth strategies. 5. Firment's leadership may positively impact BAC's local market presence.

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FAQ

Why Bullish?

New leadership often signals strategic growth. Historical example: successful transitions leading to improved client retention rates.

How important is it?

Leadership changes can significantly influence organizational direction and client engagement strategies, impacting stock performance.

Why Long Term?

Firment's initiatives focus on sustainable market share expansion, suggesting gradual positive effects.

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, /PRNewswire/ -- Bank of America has named Kelly Firment, Small Business and Vehicle Client Servicing executive, president of Bank of America Delaware. She succeeds Chip Rossi, who led the market for more than 15 years and retired this past June after a 40-year career with Bank of America. Kelly Firment As president and head of the market, Kelly will connect clients, teammates, and communities to the full power of the franchise and drive integration across the bank's eight lines of business. She will oversee the company's efforts to grow market share by fostering local connections and identifying opportunities to grow and deepen client relationships. "Throughout her career with Bank of America, Kelly has established deep relationships with teammates, clients, and the community to deliver responsible growth," said Brian Moynihan, Chair of the Board and Chief Executive Officer, Bank of America. "Kelly is well positioned to continue to grow our market share in Delaware, delivering the full breadth of Bank of America's capabilities to help our local clients improve their financial lives." With a career at Bank of America that began in 1988, Kelly has held influential roles across operations, strategic planning, marketing, and talent. Her track record includes launching new business sectors within Merrill, leading human resources functions and driving growth through data-driven marketing and client segmentation strategies.In addition to market president, Kelly will continue her current role as Small Business and Vehicle Client Services Executive. In this role, she leads the end-to-end servicing experience for more than 3.4 million small business clients, 7.8 million likely business owners and 1.8 million vehicle lending clients. Under her leadership, Small Business and Vehicle Client Services delivers high-tech, high-touch service, deepening relationships within these critical client segments and consistently championing both the client and teammate experience.Kelly is an advocate for community empowerment with a passion for improving education quality and access. Kelly served a 10-year advisory role at West Chester University and has partnered with University of Delaware, Delaware State University, Wilmington University and Goldey-Beacom to expand leadership development and mentorship opportunities with Bank of America. Additionally, she serves on the board of Great Oaks Charter School in Wilmington. She is chair emeritus of the Delaware Community Foundation (DCF) and the current chair of DCF's Opportunity for All Committee.Kelly holds a B.S. in Business and Technical Writing from the University of Delaware.Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,700 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.Reporters may contactAndy Aldridge, Bank of AmericaPhone: 1.980.387.0514[email protected]SOURCE Bank of America Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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