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Boréas Technologies' Haptic Module Drives Industry-Breakthrough Touch in New NIO ET9

1. NIO ET9 integrates advanced haptic technology from Boréas Technologies. 2. This leap enhances NIO's position in the luxury EV market.

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Why Bullish?

The integration of innovative haptic technology enhances NIO's differentiation in the luxury EV market. Historical shifts in technology often lead to price increases, as seen with Tesla's innovation-driven growth.

How important is it?

The article discusses a technological advancement that positions NIO favorably within the premium EV segment, likely impacting investor sentiment positively.

Why Long Term?

NIO's competitive edge from this technology is likely to improve brand perception and sales over time, influencing long-term investment interest.

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BROMONT, Québec--(BUSINESS WIRE)-- #ET9--Boréas Technologies — a pioneer in third-generation, piezo-based haptics for automotive, consumer and mobile applications — today announced that NIO, the global company for smart electric vehicles in the premium segment, has integrated Boréas' powerful automotive haptic module into TUI Bar, the touch area in NIO ET9. This makes NIO ET9, the company's Smart Electric Executive Flagship, the world's first tech-luxury EV to offer highly responsive, tactile feedback.

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