1. Brag House announces Brag Gators® Gauntlet: Football Edition tournament. 2. Tournament features $4,000 in prizes and streams on Brag House and Twitch. 3. Using Dogecoin as redemption connects students to broader crypto ecosystem. 4. The Gauntlet enhances cultural and digital engagement for college athletes. 5. Future expansions planned for the Gauntlet into more universities.
FAQ
Why Bullish?
The tournament showcases strategic partnerships and growth potential, increasing user engagement.
How important is it?
The event aligns with TBH's goals and potential market expansion, likely attracting Gen Z consumers.
Why Short Term?
Immediate engagement from the tournament could boost user acquisition and investor interest quickly.
Brag House Partners with Florida Gators® Athletics for Unique Gaming Tournament
NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH), a leading engagement platform targeting Gen Z, has announced an exciting initiative, the Brag Gators® Gauntlet: Football Edition. This one-day Call of Duty: Warzone tournament will take place on December 18, 2025, from 3:00 PM to 7:00 PM EST. This collaboration with Florida Gators® Athletics and Learfield's Florida Gators® Sports Properties aims to unify students from the University of Florida and their rivals in a competition for $4,000 in total prizes.
Engagement Strategy and Cultural Impact
CEO and Co-Founder of Brag House, Lavell Juan Malloy II, highlighted the significance of the tournament, stating, “This Gauntlet is a prime example of our ‘Culture to Capital’ strategy in action, leveraging the excitement of college bowl season.” The initiative aims to transform school spirit into a dynamic currency on campus, enabling students to actively engage rather than passively consume sports content.
Transforming College Sports Through Gaming
The Brag Gators® Gauntlet not only merges college athletics with gaming but also creates new opportunities for college athletes under the Name, Image, and Likeness (NIL) framework. By highlighting "the gamer behind the jersey," participants can strengthen their brands and connect more meaningfully with fans through various digital channels.
- Competitors will vie for $3,000 in cash prizes.
- Audience members can win up to $3,500 in prizes, including more than $2,000 in redeemable Dogecoin.
Integration of Dogecoin for Community Engagement
The incorporation of Dogecoin as a prize redemption option situates the event within a broader digital currency context, presenting students with a chance to engage with the Dogecoin ecosystem. This feature ties winners’ competition results to an active, community-driven currency, facilitating ongoing participation beyond the tournament.
Marco Margiotta, CEO of House of Doge, emphasized the cultural significance, stating, “By putting meaningful prizes available in Dogecoin directly into competitions like the Brag Gators® Gauntlet, we turn every big play into a moment where culture, competition, and community collide.” This innovative approach looks to enhance the overall fan experience.
A Comprehensive Tournament Experience
The tournament is open for all current students from several universities, including:
- Auburn University
- Clemson University
- Florida State University
- University of Georgia
- University of Florida
- University of Texas at Austin
- And many more.
Participants will be able to experience a competition framework that not only focuses on performance but also encourages community interaction and brings about lasting engagement with brands and sponsors.
Future Prospects and Expansion Plans
Brag House and Learfield are committed to growing the Gauntlet model, anticipating its expansion to additional campuses in 2026. This initiative aims to create a sustained digital interaction platform that resonates with college fans and athletes alike.
About Brag House
Brag House is a pioneering media technology gaming platform dedicated to reshaping college gaming into an engaging community experience. By seamlessly combining gaming, social interaction, and technology, the Company connects brands authentically with the influential Gen Z demographic.
About House of Doge and Learfield
House of Doge serves as a bridge to advance Dogecoin as a decentralized currency, while Learfield remains at the forefront of college athletics media and technology. Together, these organizations are shaping the future of fan engagement in sports.
Media Contacts
For further information, please contact:
- Brag House Holdings: Fatema Bhabrawala, Director of Media Relations, fbhabrawala@allianceadvisors.com
- House of Doge: Angela Gorman, Communications Director, angela@houseofdoge.com, Tel: (917) 348-0083
- Investor Relations: Adele Carey, VP, Investor Relations, ir@thebraghouse.com