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Braze Launches New Shopify Partnership and eCommerce Features

1. Braze partners with Shopify to enhance eCommerce customer engagement. 2. New features will improve real-time personalization for marketing campaigns.

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Why Bullish?

The partnership with Shopify positions Braze for increased revenue and market reach, similar to past integrations boosting companies like HubSpot. Enhanced eCommerce capabilities could drive higher demand for Braze's services, positively affecting stock performance.

How important is it?

The strategic partnership with Shopify represents a significant growth opportunity, likely increasing Braze’s competitive edge. This development directly influences investor sentiment and the anticipated stock performance.

Why Short Term?

The immediate rollout of new features may quickly attract new clients, resulting in short-term revenue growth. Historical examples show that such partnerships often lead to a quick uptick in stock price due to heightened market interest.

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SHOPCRMTWLO
NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced a new strategic partnership and integration with Shopify, along with new features and templates to personalize shopper engagement. These capabilities offer enhanced real-time insights into individual preferences during the shopping journeys that help eCommerce marketers quickly create the campaigns that power their daily operations—allowing t.

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