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Brazilian Firms Boost Marketing Impact with Data, GenAI

1. Brazilian companies increasingly adopt GenAI-driven Martech tools for marketing. 2. Enhanced consumer targeting may improve brand performance and ROI.

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FAQ

Why Bullish?

Adoption of GenAI in marketing reflects modernization trends, similar to past tech booms.

How important is it?

The rise of GenAI in marketing can significantly influence III's market position.

Why Long Term?

As companies invest in GenAI, long-term growth in marketing efficiency is likely.

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SÃO PAULO--(BUSINESS WIRE)---- $III #ConversionRateOptimization--Companies in Brazil are adopting Martech tools and services that use GenAI to better market their brands and products and target consumers, ISG says.

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