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Brera Holdings' Portfolio Club Juve Stabia Nears Sellout Crowd Amid Strategic Focus on Matchday Revenue Growth

1. Juve Stabia achieved highest home attendance this season, boosting matchday revenue. 2. Club prioritizes stadium monetization and has a season ticket campaign underway. 3. Currently ranks 5th in Serie B, saw squad value increase by 36.9%. 4. Growth driven by investments in fan experience and infrastructure. 5. Brera Holdings aims for sustainable growth through commercial strategy.

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Why Bullish?

High attendance indicates strong fan engagement, which can drive revenue and profitability. The positive growth trajectory of Juve Stabia aligns with Brera’s strategy to enhance club valuation and financial health.

How important is it?

The article highlights significant milestones for Juve Stabia that could enhance BREA's valuation. As a key part of Brera's portfolio, positive developments at Juve Stabia are likely to lift investor sentiment around BREA.

Why Long Term?

Sustained growth in revenue and fan engagement from Juve Stabia supports long-term performance. Historical examples include clubs that capitalized on fan engagement to improve financial standings, enhancing overall portfolio value.

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Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5 Dublin, Ireland and Milan, Italy, April 17, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company”) (Nasdaq: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s football clubs through a multi-club ownership (“MCO”) strategy, announced that its Serie B portfolio club, S.S. Juve Stabia S.r.l., “The Second Team of Naples,” recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5—an important moment in the club’s broader commercial growth strategy. A crowd of 7,000 fans filled Stadio Romeo Menti, just 100 seats shy of a full sellout (stadium capacity: 7,100), delivering not only a vibrant atmosphere but a meaningful uplift in matchday revenue. The club has identified stadium monetization as a key priority and is undergoing its season ticket campaign for the 2025–26 season, with a focus on increasing recurring revenue and fan engagement. “The turnout wasn’t just a show of passion—it was a tangible step forward in our matchday revenue strategy,” said Daniel McClory, Executive Chairman of Brera Holdings. “Our goal is to build a commercially sustainable club, and that starts with maximizing our stadium potential and deepening the connection with our supporters.” Juve Stabia currently ranks 5th in Serie B, with strong on-field momentum and growing off-field value. According to Transfermarkt, the club recently achieved the highest squad value increase in the league, rising 36.9% to €16.13 million since mid-March. The club’s commercial strategy is designed to complement its sporting ambition, with investments in infrastructure, ticketing, and fan experience all supporting long-term growth. The club’s home ground, Stadio Romeo Menti, has long been a symbol of identity for the city of Castellammare di Stabia. As the club ramps up initiatives to improve attendance and yield, the match highlighted the untapped potential of Juve Stabia’s local market. “Matchday revenues are one of the most direct and scalable levers for growth at this level of football,” said McClory. “We’re encouraged by the traction and remain focused on building a strong commercial foundation for Juve Stabia’s continued ascent.” ABOUT BRERA HOLDINGS PLC Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN. In its efforts to broaden its reach, Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, which quickly rose to the First Division after winning its post-season tournament. In April 2023, the Company acquired a 90% stake in the North Macedonian first-division team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC. Additionally, in June 2023, Brera made a strategic investment in Manchester United PLC, realizing a 74% gain. The Company has further diversified its portfolio by acquiring a majority stake in UYBA Volley, an Italian women's professional volleyball team, in July 2023, assuming control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC, in September 2023, and establishing a joint stock company for the North Macedonian women's football club Tiverija Strumica, now known as Brera Tiverija FC, a wholly-owned subsidiary of Brera Strumica FC, in June 2024. On December 31, 2024, Brera signed of an agreement to acquire majority ownership of SS Juve Stabia srl, an Italian Serie B football club known as “The Second Team of Naples,” which will be conducted in a multi-step process, and marks a significant expansion of the Company’s MCO model. As of February 12, 2025, Brera holds a 38.46% equity ownership interest in Juve Stabia. With a strategic emphasis on bottom-up value creation, innovation-driven growth, and socially impactful outcomes, Brera Holdings has established itself as a forward-thinking leader in the global sports industry. For more information, visit www.breraholdings.com. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company's ability to continue as a going concern, the popularity and/or competitive success of the Company's acquired football and other sports teams, the Company's ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company's ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law. Company Contact Information:Dan McClory, Executive Chairman, Brera Holdings PLCEmail: dan@breraholdings.com Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5 Juve Stabia recorded its highest home attendance of the season during the recent derby fixture again... Juve Stabia recorded its highest home attendance of the season during the recent derby fixture again...

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