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Brillando verso il cielo: e.l.f. Cosmetics e Meghan Trainor si ricongiungono per il debutto della nuova campagna globale Cloud Skin e del bundle di prodotti in edizione limitata

1. e.l.f. Cosmetics collaborates with Meghan Trainor for Cloud Skin campaign launch. 2. Campaign features a unique in-flight safety video format promoting a makeup bundle. 3. Interest in soft matte makeup rose 168% globally; new Halo Glow Powder Filter launched. 4. Products available starting January 28, 2025; bundle priced at $36. 5. Trainor celebrates 10th anniversary of her debut album with this partnership.

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Why Bullish?

The collaboration shows innovation and appeal in marketing, likely boosting sales. Previous campaigns with celebrities have positively affected earnings for e.l.f.

How important is it?

The article discusses a significant marketing campaign that could directly affect product sales and brand perception. Collaborative efforts with popular figures like Meghan Trainor enhance e.l.f.’s market visibility.

Why Short Term?

Immediate sales impact expected with product launch; long-term brand loyalty may develop. Similar past campaigns had quick sales boosts post-launch.

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ELF

Brillando verso il cielo: e.l.f. Cosmetics e Meghan Trainor si ricongiungono per il debutto della nuova campagna globale Cloud Skin e del bundle di prodotti in edizione limitata

Trainor festeggia il 10° anniversario dell'album "Title" con e.l.f., portando l'"intrattenimento in volo" verso nuove vette

e.l.f. Cosmetics and Meghan Trainor launch a new campaign. The collaboration reimagines the traditional “in-flight safety video” to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow. (Photo: Business Wire)

  • e.l.f. Cosmetics and Meghan Trainor launch a new campaign. The collaboration reimagines the traditional “in-flight safety video” to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow.

  • e.l.f. Cosmetics and Meghan Trainor launch a new campaign.

NEW YORK--()--e.l.f. Cosmetics, un marchio di e.l.f. Beauty (NYSE: ELF), si sta librando verso il cielo assieme alla cantante, cantautrice, polistrumentista e grande fan di e.l.f. Meghan Trainor, vincitrice dei GRAMMY® Award.

La campagna va oltre il normale video di sicurezza prima del volo,...

“Dal momento in cui abbiamo immaginato Meghan come comandante di e.l.f. Air,...

La campagna verrà diffusa attraverso i canali digitali e i social media,...

Seguite l'esperienza nell'etere della campagna sui canali sociali di Trainor e sui canali digitali di e.l.f.: elfcosmetics.com, Instagram, TikTok e YouTube.

Informazioni su e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) è guidata dalla convinzione che tutto sia possibile...

Contacts

Hannah Rubin
hrubin@elfbeauty.com

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