1. Brilliant Earth launches a jewelry collection inspired by Ring Pop candy. 2. Five rings feature vibrant colored gemstones and Brilliant Earth's Secret Halo setting. 3. Collection targets millennials and Gen Z, reviving nostalgic memories. 4. Rings priced at $1,790 each, available on BrilliantEarth.com. 5. Brilliant Earth reported $422 million in net sales for 2024.
FAQ
Why Bullish?
The unique product launch taps into nostalgia and emotional connections, attracting younger consumers. Historical trends show that nostalgia-based marketing can drive significant sales for brands, as seen with retro merchandise spikes.
How important is it?
The collaboration with a well-known brand enhances BRLT's visibility and may increase customer interest, beneficial for revenue streams. Additionally, the design principles align with current consumer preferences for nostalgic yet modern products.
Why Short Term?
The immediate buzz from this product launch may lead to short-term revenue boosts. Sales performance data from similar collaborations indicates rapid consumer engagement in the first quarter post-launch.
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Brilliant Earth Launches Limited-Edition Capsule Collection with Ring Pop®
SAN FRANCISCO, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (Nasdaq: BRLT), a pioneer in ethically sourced fine jewelry, has unveiled a unique collaboration with Ring Pop®, the beloved candy brand from Bazooka Brands™. This exclusive collection, launched today, reinterprets the nostalgic candy as luxury jewelry, making it a perfect addition to the market.
Collection Overview
This limited-edition collection features five exquisite rings that showcase vibrant natural and lab-grown gemstones. Each piece is designed to reflect Ring Pop's classic bright color palette, including shades like electric blue and vivid pink, all set in Brilliant Earth’s 14k gold and their signature Secret Halo design.
- Features a total of five unique ring designs.
- Gemstones selected to mirror Ring Pop®’s iconic colors.
- Proudly set in 14k gold with a distinctive hidden halo.
The collection captures the fun and whimsy of Ring Pop® while elevating its playful spirit into wearable fine jewelry, perfect for celebrating life’s meaningful moments.
Nostalgia Meets Modern Design
This partnership resonates particularly with millennials and Gen Z consumers who treasure their childhood memories of Ring Pop® as a symbol of playful engagement. The collection serves as a delightful reminder of those early experiences while celebrating contemporary milestones.
“At Brilliant Earth, we believe jewelry should feel joyful and personal — which is exactly what makes this partnership so special,” said Pamela Catlett, Chief Brand Officer at Brilliant Earth. “Ring Pop® captures the nostalgia of wearing your first ring, and we're bringing that feeling full circle with a limited-edition collection designed for the milestones that matter now.”
Remarks from Bazooka Brands
“Ring Pop® has always been a symbol of celebration,” noted Joanna Firestone, Director of Marketing at Bazooka Brands. “This partnership invites consumers to experience our brand and celebrate life’s moments with even more joy and sophistication. Brilliant Earth did an incredible job transforming our top-selling Ring Pop® flavors into a playful collection of chic and timeless jewels.”
Pricing and Availability
The limited-edition rings are priced at $1,790 each and will be available exclusively on BrilliantEarth.com. This premium offering highlights Brilliant Earth's dedication to quality craftsmanship and innovative design.
About Brilliant Earth
Brilliant Earth, listed on NASDAQ as BRLT, is recognized as a leader in the ethically sourced fine jewelry sector. Founded in 2005, the company is committed to fostering a transparent, sustainable, and compassionate jewelry industry. For the full year of 2024, Brilliant Earth reported $422 million in net sales and has maintained positive adjusted EBITDA for 17 consecutive quarters since its public debut in 2021.
Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth operates 42 showrooms across the United States and has catered to customers in over 50 countries worldwide.
About Bazooka Brands™
Bazooka Brands, a division of The Bazooka Companies, LLC, is known for producing iconic candy products, including Ring Pop®, Push Pop®, and Bazooka® bubble gum. The brand continues to delight consumers with its high-quality sweets that evoke fond childhood memories.
About Ring Pop®
Since the 1980s, Ring Pop® has captured hearts as a fun, wearable candy, known for its bold colors, gem-shaped design, and lasting fruity flavors. Whether for celebrations, gifts, or just for fun, Ring Pop® remains a staple in candy culture.