Brinker International CEO credits Chili's growth to marketing strategies
1. Brinker International increased marketing spend from $32M to $137M, driving growth. 2. Chili's reported a 23.7% increase in same-store sales, exceeding expectations. 3. Influencers played a significant role in advertising and customer engagement. 4. Brinker raised its full-year forecast amidst inflationary pressures and cost management. 5. Standardized meal pricing enhances customer appeal and boosts sales.