1. BRP's Design team won 'Red Dot: Design Team of the Year 2025'. 2. Award honors industry leaders like Ferrari and Apple for design excellence. 3. Denys Lapointe leads a multidisciplinary team to drive innovative design. 4. BRP's products are crafted to enhance user experiences across various terrains. 5. Company showcases products at the Red Dot Design Museum in 2025.
Awards like these enhance brand reputation, potentially boosting sales. Historical examples show that design recognition correlates with improved market performance.
Recognition boosts consumer perception, likely leading to improved sales and investor confidence.
Increased brand prestige may translate into sustained sales growth and market share over time, similar to past award-winning companies.
VALCOURT, QC, May 20, 2025 /PRNewswire/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO) is very proud that its Design and Innovation team has received the honorary title "Red Dot: Design Team of the Year 2025".
This prestigious international title for design excellence has been presented since 1988 to design teams that have made a significant impact on their industry, including iconic brands such as Ferrari, Thule, Apple and Studio F. A. Porsche.
BRP's Design and Innovation team led by Chief Design Officer Denys Lapointe has earned its place among these legends thanks to its ability to defy conventions and has proven itself capable of changing the game, shifting paradigms, and opening up new experiences.
BRP's design philosophy is all about bringing to life unique, innovative, functional and exciting products that change how people travel across land, water, dirt and snow.