1. Choice Privileges expands NASCAR sponsorship for 2025 season. 2. Ross Chastain joins Daniel Suárez as a sponsored driver. 3. The program received positive customer reviews in 2024. 4. Increased sponsorship may enhance brand visibility for CHH. 5. Trackhouse Racing partnership continues to grow for Choice Hotels.
The expanded sponsorship indicates growth potential in customer engagement, similar boosts in brand equity previously seen by other hospitality brands involved in sports marketing.
The article highlights strategic moves that directly link to customer outreach and brand presence, affecting CHH positively.
Long-term brand visibility and customer loyalty through effective sponsorships are established trends seen in similar marketing strategies, e.g., Hilton's partnership with NASCAR.
NORTH BETHESDA, Md., March 6, 2025 /PRNewswire/ -- Choice Privileges, the award-winning rewards program of Choice Hotels International (NYSE: CHH), is expanding its sponsorship of Trackhouse Racing for a second year, giving members insider access to the 2025 NASCAR Cup Series season. Building on the success of the program last year, Choice Privileges will expand its lineup of sponsored Trackhouse Racing drivers to include Ross Chastain, driver of No.1 Chevrolet, in addition to Daniel Suárez, driver of No. 99 Chevrolet.