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Buffalo's Cafe Brings a Herd of New Drinks to Bar Menu

1. Buffalo's Cafe adds ten new drink options to its menu. 2. Cocktails pay homage to Georgia with unique twists. 3. Buffalo's Cafe aims to enhance sports-watching experiences. 4. Collaboration with beverage experts ensures appealing flavors. 5. FAT Brands continues to expand its franchise offerings.

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Why Bullish?

New drink offerings enhance customer experience and attract more patrons, supporting sales. Previous menu expansions have positively impacted similar franchises.

How important is it?

The article indicates strong corporate strategy in menu innovation, crucial for FAT Brands' growth. Enhanced offerings can lead to increased market visibility and consumer engagement.

Why Long Term?

Sustained interest in Buffalo's drinks can improve sales and brand loyalty over time. Growth in offerings aligns with consumer trends towards experience-based dining.

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FAT
Beloved Wing Chain Kicks Up Beverage Offerings with New Cocktails, Margaritas and More LOS ANGELES, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Buffalo’s Cafe, an award-winning wing concept owned by FAT Brands Inc., is pouring out a flurry of new drinks to enhance its bar menu. Guests can now choose from more than ten new sips, including eight new cocktails and five new margaritas—timeless classics with a special Buffalos’ twist. Key cocktail additions, which pay homage to the brand name and its strong roots in Georgia, include: Georgia Peach Tea - Evan Williams Bourbon, iced tea, lemonade and peachPeach Sangria - White wine, Myers's Platinum White Rum, Mott's Apple Juice®, peach, lemon-lime soda and orangeOld Fashioned - Elijah Craig Small Batch Bourbon, Angostura Bitters, Black Cocktail Cherry and an orange peel New sweet and sour margarita options have also stampeded in, such as: Strawberry Margarita - Jose Cuervo Silver Tequila, strawberry, sour mix and a salt rim Tito's Handmade Vodka Strawberry Lemonade - Tito's Handmade Vodka, strawberry and lemonadeMillionaire Margarita - Maestro Dobel Diamante Tequila, Grand Marnier, citrus and a salt rim “With Buffalo’s being a big hub for sports watching and gathering with friends and family, we saw a significant opportunity in elevating our bar menu to provide our guests with the freshest options available,” said Peter Farrand, Chief Culinary Officer at FAT Brands. “The new bar menu is equally fun, inventive and classic at the same, so everyone has the perfect drink to take in these special moments.” Buffalos’ culinary team, in conjunction with Straight Up Collective, an industry leader in beverage engineering, worked hand-in-hand to identify flavor profiles and recipes to resonate with brand fans, creating a fresh, inventive new bar menu. For more information or to find a Buffalo’s Cafe location near you, visit www.buffalos.com. About FAT (Fresh. Authentic. Tasty.) Brands FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com. About Buffalo’s Cafe Founded in 1985 in Roswell, Georgia, the family-themed casual dining chain, known for its world-famous chicken wings and 18 unique homemade wing sauces, burgers, wraps, steaks, and salads has been serving fresh southwestern themed cuisine for nearly 40 years. Featuring a full bar and table service, Buffalo’s Cafe offers an unparalleled dining experience affording friends and family the flexibility to enjoy an intimate dinner together or to casually catch the next sporting event while enjoying robust menu offerings. Buffalo’s Cafe - Where Everyone Is Family™. For more information, visit www.buffalos.com.  Media Relations: FAT Brands Inc. Erin Mandzik emandzik@fatbrands.com 860-212-6509

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