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Build the Perfect Bowl with Fresh Ingredients at Kroger

1. Kroger promotes build-your-own bowl recipes for winter meals. 2. The initiative encourages healthy, customizable meal options for families. 3. Kroger offers over $600 in savings weekly on groceries. 4. Customers can benefit from a new Boost membership for delivery savings. 5. Kroger aims to inspire healthy eating through various recipes.

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FAQ

Why Bullish?

Kroger's marketing initiative may enhance customer engagement and sales, similar to past successful promotions.

How important is it?

Promoting new meal solutions can directly affect customer buying patterns and increase sales.

Why Short Term?

Increased sales from promotional campaigns typically show immediate effects in quarterly results.

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Retailer shares build-your-own bowl recipes for easy meal solutions CINCINNATI, Jan. 14, 2025 /PRNewswire/ -- The Kroger Co. (NYSE:KR) today shared its simple guide to building the perfect bowl recipe, including extra veggies and a variety of proteins and grains for easy, hearty winter meal solutions. "Bowls are a perfect template for a fresh and hearty meal that are easy to prep ahead of time for a lunch away from home or no hassle dinner," said Carlo Baldan, group vice president of Fresh Merchandising at Kroger. "Make mealtime fun with a build-your-own bowl night where everyone can help with dinner. Start with a grain base like rice or quinoa and customize with your family's favorite fresh ingredients, proteins and toppings." Try these popular styles of bowl builds: The Buddha Bowl: A classic Buddha bowl is a one-dish vegetarian meal with lots of veggies, protein-packed tofu and savory turmeric tahini sauce. Recipe to try: A classic vegan Buddha bowl,  packed with rice, brussels sprouts and tofu. The Poke Bowl: Only four key ingredients are needed for this bowl that packs a ton of flavor. Recipe to try: This classic poke bowl recipe, inspired by the traditional Hawaiian bowl with Ahi tuna marinated in umami flavorings. The Rice Bowl: The most customizable bowl allowing for maximum variety creativity. Recipe to try: A tasty cilantro steak bowl recipe, with fresh nectarine slices for a refreshing twist. Build Your Own Bowl: Create a custom bowl to suit any meal--even breakfast—or get creative when reheating leftovers. Simply mix it in with other bowl staples for something delicious and flavorful. The possibilities are endless. Find even more bowl building ideas and dishes at Kroger's blog, The Fresh Lane with more than 50 bowl recipes and tons of inspiration for breakfast, lunch and dinners including these delectable ideas: For fresh ingredients and everyday savings, visit Kroger.com or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time. Customers can get these ingredients and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99. Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page. *The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated. About KrogerAt The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. SOURCE The Kroger Co.

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