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New York Post
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Burger King ordered to face lawsuit alleging Whoppers are way smaller than advertised

1. Burger King faces a lawsuit alleging misleading size representations in ads. 2. Judge found it plausible that consumers could be deceived by Burger King's ads. 3. Plaintiffs claim Whopper appears 35% larger than actual size in advertisements. 4. Burger King argues that customers understand the purpose of enticing menu photos. 5. A similar lawsuit against Subway is also pending.

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FAQ

Why Bearish?

The lawsuit could damage Burger King's brand integrity, impacting customer trust and sales.

How important is it?

Legal challenges can significantly affect brand reputation and financial performance.

Why Long Term?

Ongoing legal issues may hinder long-term consumer perception and growth prospects.

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