Burger King's Next Whopper Could Be Your Idea
1. Burger King launches BBQ Brisket Whopper as part of customer engagement strategy. 2. New 'Whopper By You' platform lets customers suggest sandwich variations. 3. Crowd-sourcing menu changes are trending in fast food, boosting customer loyalty. 4. KFC's promotional strategies respond to inflation-weary diners with value meals. 5. Competition intensifies as other chains also adopt crowd-sourcing for menu items.