Burger King targets families through movie partnerships in latest stage of turnaround
1. Burger King launches 'How to Train Your Dragon' themed menu for families. 2. The chain's U.S. operations are in turnaround mode, targeting family marketing. 3. Burger King's same-store sales fell 1.1% in the last quarter. 4. Past movie collaborations boosted sales, with a higher average check from families. 5. Changing advertising strategy aims to increase demand for new menu items.