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Buy Nike’s stock aggressively as new CEO’s playbook should work, analyst says - MarketWatch

1. Nike shares near two‐month high. Analysts urge aggressive buying. 2. New CEO strategy aims to boost profits. Focus returns to product innovation. 3. Price target lifted from $75 to $115. Valuation trough promises strong upside.

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FAQ

Why Bullish?

Jefferies’ aggressive buy call and revised price target indicate a turnaround. Similar recoveries have occurred in strong brands at valuation bottoms.

How important is it?

The analyst upgrade and new CEO strategy offer significant upside potential despite past missteps, making this update impactful.

Why Long Term?

The recovery plan, targeting margins and profitability into 2027, points to multi-year improvements. Strategic shifts typically yield benefits over a longer horizon.

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