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BYD Faces Backlash Over Free Smart Driving Tech. Tesla Has a Dilemma. - Barron's

1. BYD faces complaints after offering free driver assistance features in new models. 2. Tesla's high-level assistance costs around $8,800, raising competitive pressures. 3. BYD's initiative aims to increase market share but may impact profit margins. 4. Past Tesla price cuts led to customer dissatisfaction without harming overall sales. 5. Improved driver assistance tech poses challenges for pricing of older models.

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FAQ

Why Bullish?

BYD's offer to provide free features could attract new customers, boosting sales, similar to Tesla's past moves, which increased overall market presence despite customer complaints.

How important is it?

The article discusses competitive strategies in the EV market, directly impacting BYD's market dynamics and pricing strategies.

Why Short Term?

Immediate complaints may affect current customer sentiments but will not significantly impact FY performance, considering long-term growth potential.

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