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C&F Announces Expansion into Southwest Virginia

1. C&F Financial expands commercial operations in Southwest Virginia. 2. Matt Hubbard leads the expansion with significant banking experience. 3. C&F aims to strengthen relationships in Roanoke, Lynchburg, and surrounding areas. 4. New team brings strong community engagement and expertise to C&F Bank. 5. C&F is positioned as a premier community bank in Virginia.

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Why Bullish?

C&F’s strategic expansion into new markets is expected to enhance revenue. Historically, market expansions have led to increased stock prices for regional banks.

How important is it?

The article highlights a strategic initiative likely to enhance CFFI’s market position. This could lead to improved financial performance and increased investor interest.

Why Long Term?

Expansion may take time to show significant results but promises growth. Past expansions by banks have yielded sustained performance over subsequent quarters.

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AUBJPMUSBPNC
TOANO, Va., July 22, 2025 (GLOBE NEWSWIRE) -- C&F Financial Corporation (the Corporation) (NASDAQ: CFFI), the holding company for C&F Bank, is proud to announce a significant expansion of its commercial banking operations with a seasoned team that will establish its presence in Southwest Virginia. This strategic move positions C&F to serve key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg. Leading this expansion is Matt Hubbard, who joins as Southwest Virginia Regional President. With over 15 years of commercial banking leadership experience, most recently at Atlantic Union Bank, (formerly American National Bank). Matt brings deep market knowledge and a strong commitment to community engagement. He is a graduate of Radford University and the William & Mary Mason School of Business. Joining Matt are two highly respected banking professionals: Sally Siveroni, Commercial Credit Officer, began her banking career in 1986 and most recently served as Regional Credit Officer at Atlantic Union Bank. She is a graduate of James Madison University.James Little, Commercial Banking Relationship Manager, has 17 years of experience in both retail and commercial banking. A fellow James Madison University graduate and VBA Bank School alumnus, James is also deeply involved in community initiatives. “We are thrilled to welcome Matt, Sally, and James to the C&F family,” said Tom Cherry, President and CEO of C&F Bank. “Their expertise and strong community ties will accelerate our growth in this promising region, where we already enjoy strong customer relationships.” With this expansion, C&F is now firmly positioned as one of the premier community banks serving the entire Commonwealth of Virginia—an achievement that underscores the company’s strategic vision and competitive strength. About C&F C&F Bank operates 31 banking offices and five commercial loan offices located throughout Virginia and offers full wealth management services through its subsidiary C&F Wealth Management, Inc. C&F Mortgage Corporation and its subsidiary C&F Select LLC provide mortgage loan origination services through offices located in Virginia and the surrounding states. C&F Finance Company provides automobile, marine and recreational vehicle loans through indirect lending programs offered primarily in the Mid-Atlantic, Midwest and Southern United States from its headquarters in Henrico, Virginia. Additional information regarding the Corporation’s products and services, as well as access to its filings with the Securities and Exchange Commission, are available on the Corporation’s website at http://www.cffc.com. Contact:Jason Long, CFO and Secretary  (804) 843-2360 A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7e0101d3-4ffc-436f-a151-f7f79df53bdd

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