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CALIFORNIA BANK & TRUST EXPANDS PRESENCE IN THE COACHELLA VALLEY FOLLOWING ACQUISITION OF FIRSTBANK'S CALIFORNIA OPERATIONS

1. CB&T expands in Coachella Valley with new branches after FirstBank acquisition. 2. The Grand Opening event is set for March 24, attracting community engagement. 3. CB&T enhances local banking services and community partnerships in the region. 4. The acquisition reinforces ZION's commitment to regional growth and customer service. 5. CB&T's recognition highlights its strong market position and customer trust.

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FAQ

Why Bullish?

The expansion indicates growth potential, which may lead to increased market confidence. Historical precedents show that successful banking expansions generally bolster stock performance.

How important is it?

The article emphasizes strategic local expansion and community engagement, which are vital for ZION's growth metrics.

Why Long Term?

The integration of new branches will likely stimulate customer growth over time, enhancing ZION's market presence in the Coachella Valley.

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The community is invited to celebrate at Grand Opening event on March 24 , /PRNewswire/ -- California Bank & Trust (CB&T), a leading financial institution serving businesses and individuals across the state, is strengthening its presence in the Coachella Valley following the successful acquisition of FirstBank's California banking operations. The integration of four newly converted branches in the Coachella Valley reinforces CB&T's long-standing commitment to providing comprehensive banking solutions to local businesses, families and community organizations. "Our growth in the Coachella Valley reflects our deep dedication to this vibrant region," said CB&T President and CEO Eric Ellingsen. "By welcoming new clients and employees through this transition, we're enhancing our ability to deliver personalized financial solutions from one of the best and most experienced team of bankers. We look forward to celebrating our expanded presence with the community and continuing to foster economic growth across the Valley." Grand Opening Celebration on March 24CB&T will host a Grand Opening Celebration on Monday, March 24, from 1 to 3 p.m. at its newly converted Palm Desert branch, located at 73000 Highway 111. Community members are invited to join customers, local dignitaries, and business leaders for an afternoon of networking and festivities, including: Ribbon-cutting ceremony at 1:30 p.m. Remarks from CB&T executives and local civic leaders Complimentary light refreshments Special appearance by Coachella Valley Firebirds mascot, Fuego Exciting giveaways, including Stagecoach Festival passes, Coachella Valley Firebirds hockey tickets and more The event is free and open to the public. Seamless transition for clients and expanded local servicesCB&T is committed to a seamless transition for both customers and employees, maintaining the highest standards of customer service and support throughout the process. The newly converted branches include: 73000 Highway 111, Palm Desert 42035 Washington Street, Palm Desert 39580 Washington Street, Palm Desert 82900 Avenue 42 C, Indio With this expansion, CB&T builds upon its more than 20-year history in the Coachella Valley, complementing its existing branches at: 80250 Highway 111, Suite 101C, Indio 73301 Highway 111, Suite 100, Palm Desert "When you visit our new branches, you'll see familiar faces—bankers who have already been serving this community for years," said CB&T Executive Vice President and Regional President Steve Stuckey. "Our goal was to make this transition seamless for our clients, and we're excited to deepen our local relationships while expanding our financial products and services throughout the Coachella Valley." A stronger commitment to the Coachella Valley communityCB&T is not only expanding its physical presence but also deepening its investment in the Coachella Valley through ongoing community partnerships. As a proud supporter of the Coachella Valley Firebirds, Fashion Week El Paseo, and the Palm Desert Food & Wine Festival, CB&T continues to play an active role in fostering local culture and economic vitality. Additionally, CB&T remains committed to the Desert Community Foundation and its annual CV Giving Day initiative. "We take pride in being a true community partner," added Stuckey. "As a regional bank with a local focus, we understand that the strength of a community lies in its people, businesses, and shared experiences. We're excited to continue building meaningful relationships and supporting the Valley's long-term success." For more information on CB&T's commitment to empowering California's communities, visit www.calbanktrust.com. Stay connected with CB&T on Facebook, X, Instagram and LinkedIn. About California Bank & Trust (CB&T): Headquartered in San Diego, California Bank & Trust has been helping California families and businesses thrive for over 70 years. With local decision-making backed by regional strength, CB&T's knowledgeable bankers provide personalized solutions that go beyond what traditional banks offer. CB&T has earned consistent recognition, including being voted: "Best Bank" by San Diego Union-Tribune readers for 14 consecutive years "Best Commercial Bank" for 11 years running "Best Bank" in The Orange County Register and Sacramento Bee readership polls CB&T is a division of Zions Bancorporation, N.A. (NASDAQ: ZION) and has been recognized for its excellence in Middle-Market and Small Business banking by Coalition Greenwich Best Bank Awards. SOURCE Zions Bancorporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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