StockNews.AI
IHG
StockNews.AI
145 days

Calling All 'Tattourists': Kimpton Teams Up with Tiny Zaps for Exclusive Tattoo Pop-Up Series

1. Kimpton partners with Tiny Zaps for tattoo pop-up events in select hotels. 2. Events will offer complimentary tattoos inspired by local culture from April to June. 3. Trend of 'tattourism' is popular among Gen-Z and Millennial travelers. 4. Guests can engage with local artists to create lasting travel memories. 5. The initiative enhances Kimpton's commitment to unique guest experiences.

9m saved
Insight
Article

FAQ

Why Bullish?

The unique tattoo offering could attract younger travelers and boost Kimpton's brand visibility, similar to prior successful experiential marketing strategies in hospitality.

How important is it?

The initiative targets a high-engagement audience, reinforcing brand identity and potentially increasing bookings at participating locations.

Why Short Term?

The impact is expected to manifest quickly as events occur from April to June, actively attracting guests during that period.

Related Companies

MARHLTWYN
Guests Are Invited to Memorialize Their Travels with Tiny Zaps Tattoos Starting Next Month, /PRNewswire/ -- Kimpton, part of IHG Hotels & Resorts' Luxury & Lifestyle portfolio, announces a new partnership with Tiny Zaps, an emerging and innovative tattoo studio specializing in tiny tattoos, to bring the rising trend of "tattourism" – celebrating and commemorating travel with meaningful tattoos – directly to guests at select Kimpton hotels. Kimpton x Tiny Zaps Tattoo Pop-Up Series Starting in April, this unique offering will be available at pop-up events at five Kimpton properties across the U.S., where Tiny Zaps will provide complimentary, exclusive inked designs as a personal, artistic way for guests aged 18 and older to remember their trips. The monthly pop-up events will each feature a specially curated Kimpton x Tiny Zaps tattoo collection that reflects the unique culture of each city. For example, guests in New York can choose from an assortment of motifs inspired by the Theater District (see here) while those in New Orleans can select from designs with a nod to the iconic Bourbon Street (see here). Events will take place at each participating hotel monthly from April through June. While the concept of tattourism dates back centuries when sailors marked their journeys around the world with tattoos, it has evolved into a modern movement that blends travel, self-expression, and storytelling. Currently, many Gen-Z and Millennial travelers are driving this cultural trend, favoring meaningful ink as the preferred souvenir over traditional keepsakes. "At Kimpton, we're all about creating thoughtful, unexpected guest experiences that leave lasting impressions," said Vicki Poulos, Head of Luxury & Lifestyle Brands Americas and Global Kimpton, IHG Hotels & Resorts. "Through our partnership with Tiny Zaps, we're combining travel, art, and self-expression to offer a one-of-a-kind way for people to connect with the cities they visit and have a deep connection with. Our Kimpton x Tiny Zaps collection represents the ultimate travel souvenir: meaningful, personal, and a lasting celebration of exploration."Tiny Zaps' vast network of talented local tattooers – renowned for their creativity and strong local followings – will provide complimentary Tiny Zaps tattoos on a limited basis at the following hotels: Kimpton Theta New York - Times Square in New York, NY April 18, May 23, June 20 Kimpton Hotel Monaco in Washington, D.C. April 5, May 17, June 7 Kimpton Everly Hotel in Los Angeles, CA April 23, May 29, June 26 Kimpton Hotel Fontenot in New Orleans, LA April 10, May 15, June 12 Kimpton Aertson Hotel in Nashville, TN April 12, May 2, June 28 "People get tattoos for the same reasons they travel – to create and commemorate life experiences," said Sam Kelly, Co-Founder, Tiny Zaps. "We're thrilled to partner with Kimpton to create these innovative travel experiences catered to traveling tattoo collectors. Having unique design collections centered around each city adds a fun, passport stamp-like feature providing travelers with a lifetime of memories."For more details on the Kimpton x Tiny Zaps partnership and pop-up schedule, visit here. To book a room and redeem points, guests are encouraged to use the IHG One Rewards app. Follow along on social @Kimpton and #KimptonxTinyZaps for the latest updates.Notes to Editors:About Kimpton Kimpton, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, is the original boutique hotel brand, which pioneered the concept of unique, distinctive, design-forward hotels in the United States in 1981. Anchored in one-of-a-kind experiences, the San Francisco-born brand now operates more than 75 hotels and over 100 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets globally. From inspiring design to forward-thinking flavors that feed the soul, Kimpton spaces and experiences center on its guests. Every detail is thoughtfully curated and artfully delivered so that guest experiences remain meaningful, unscripted and inspired. For more information, visit www.kimptonhotels.com.   About IHG Hotels & ResortsIHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145m members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties. Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.For our latest news, visit our Newsroom and follow us on LinkedIn.About Tiny ZapsTINY ZAPS is reimagining the tattoo experience- fun, easy, small tattoos delivered in modern stores, pop-ups, and events. Thousands of tiny designs from artists all over the world, all-digital browsing & booking, warm & welcoming vibes. With partners and clients like Columbia Records, Kimpton, Urban Outfitters, and On Running, Tiny Zaps is creating big memories through small tattoos that last forever. For more information visit https://www.tinyzaps.com/ or follow along on Instagram or TikTok.SOURCE IHG Hotels & Resorts WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News