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Callum Ilott Delivers Extraordinary Comeback as SEGG Media Brands Shine at Portland

1. SEGG Media's brands performed well in IndyCar, enhancing visibility. 2. Callum Ilott finished 6th with Lottery.com branding prominently displayed. 3. Louis Foster maintained Rookie of the Year lead, showcasing Sports.com branding. 4. High visibility in racing could boost brand recognition and sales. 5. Overall strong performance aligns with SEGG Media's long-term strategic goals.

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Why Bullish?

The positive performance of drivers featuring LTRYW's brands can enhance brand visibility and consumer engagement, potentially translating into increased sales and stock value. Historical examples show that performance in high-visibility sports can correlate with positive market reactions for affiliated brands.

How important is it?

Increased visibility in high-stakes racing events generally leads to enhanced public perception and can drive both direct sales and stock interest. The exciting nature of the performances positions LTRYW favorably in the eyes of potential investors.

Why Long Term?

Sustained visibility and performance in sports can build brand loyalty, with potential for ongoing revenue growth as seen previously in other companies that successfully leveraged sports marketing. The positive brand representation can yield long-lasting impacts on customer acquisition and retention.

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SEGGRHLAND
A Media Snippet accompanying this announcement is available by clicking on this link. PORTLAND, Ore., Aug. 11, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)- brands Lottery.com and Sports.com were flying high and prominently displayed across the NTT INDYCAR and INDY NXT by Firestone paddocks this weekend as SEGG Media-backed drivers delivered strong performances in the final road course race of the 2025 season at the BitNile.com Grand Prix of Portland. Callum Ilott – P6 (PREMA Racing / IndyCar) Driving the No. 90 PREMA Racing Chevrolet, Ilott delivered a stunning performance, climbing 18 positions from his P24 starting spot to finish sixth — matching his career-best result and securing PREMA’s fourth consecutive top-10 finish. The result also marked Ilott’s second consecutive P6 after his strong showing at Laguna Seca. Both Ilott and teammate Robert Shwartzman started deep in the field (P24 and P25) but executed a bold alternate-tire strategy, pitting under the first caution and running red-sidewalled Alternate tires to the finish. Ilott kept himself in contention throughout the 110 laps, surviving multiple restarts and capitalizing on late-race incidents to secure another top-tier result. “The team nailed the strategy and the pit stops. Gaining that many spots felt very similar to Laguna, and it’s great to have that consistency heading into the final rounds,” said Ilott. Ilott’s helmet prominently featured the Lottery.com logo front and center, furthering SEGG Media’s on-screen visibility. Louis Foster – P13 (Rahal Letterman Lanigan Racing / IndyCar After qualifying P17 due to an untimely red flag, Foster’s race was compromised early when he was spun by another competitor on lap eight. Despite the setback, he recovered to finish 13th in the 27-car field, setting the seventh-fastest lap of the race and maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings with two races remaining. “It was a tough weekend but could have ended up a lot worse given everything that happened,” Foster said. “We moved back up to P13 in the end so I’m happy with that. It’s a good result from where we were after the incident. It’s disappointing because it was another weekend where something outside of our control hurt our chances, but we’ll move on to the ovals.” Foster’s Sports.com branding appeared on both front wing end plates of his car and on the chin of his helmet, delivering high-visibility broadcast moments throughout the event. Seb Murray – P16 (Andretti Cape / Indy NXT) In his Portland debut, Seb Murray started just outside the top 10 but was caught up in a Turn 1, Lap 1 incident that forced him down the order. Despite damage and tire degradation issues, he brought the car home in P16, gaining valuable race mileage ahead of the season’s final two rounds on ovals. “We had a great launch but got tangled up in the Turn 1 crash and were forced to take the escape road. After that, I just didn’t really have the pace I needed, but we’ll regroup for the next two rounds,” Murray said. Murray’s car carried Lottery.com branding prominently on the rear spoiler, Sports.com on the front wing upper plane, and both brands on his race suit, undergarments, and helmet — giving SEGG Media full-spectrum representation in the Indy NXT paddock. SEGG Logo Placement Recap Louis Foster — Sports.com on both front wing end plates; Sports.com on chin of helmet.Callum Ilott — Lottery.com front and center on crash helmet.Seb Murray — Lottery.com on rear spoiler; Sports.com on front wing upper plane; both brands on undergarments and race suit; Lottery.com on helmet. About SEGG Media CorporationSEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love. This press release was published by a CLEAR® Verified individual.

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