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Campaign Benefitting American Red Cross California Wildfire Relief Efforts Raises Nearly $90,000 from Choice Privileges Points Donations and Choice Hotels International Corporate Matching

1. Choice Hotels donated nearly $90,000 to California wildfire relief. 2. Campaign ended on January 31, 2025, with significant member engagement. 3. Over 12.7 million Choice Privileges points contributed equals $63,740 in cash. 4. Company's matching donations demonstrate corporate social responsibility. 5. This initiative may enhance brand loyalty and customer engagement.

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FAQ

Why Bullish?

Corporate social responsibility can positively influence consumer perception. Similar past initiatives have improved brand loyalty.

How important is it?

The article highlights significant charitable involvement by CHH, impacting brand image. Strong brand image can drive future revenue and customer acquisition.

Why Short Term?

Immediate visibility and goodwill could translate to short-term customer support. Previous examples indicate goodwill initiatives can boost customer engagement quickly.

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CHHRED
NORTH BETHESDA, Md., Feb. 6, 2025 /PRNewswire/ -- Through a matching campaign, Choice Hotels International, Inc. (NYSE: CHH) and members of the Choice Privileges rewards program have donated nearly $90,000 toward the American Red Cross relief efforts for communities impacted by the wildfires in California in 2025. The campaign to raise funds ended on January 31, 2025. Choice Privileges members donated over 12.7 million points equivalent to $63,740, and Choice Hotels fulfilled a $25,000 donation match.

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