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Campbell's® Chunky® and Pabst Blue Ribbon Invite Fans to "Crack Open a Warm One" with New Collaboration

1. Campbell’s Chunky launches beer-infused soups with Pabst Blue Ribbon. 2. New flavors available exclusively at Walmart starting this month. 3. A promotional dive bar takeover event in New York City planned for August 21. 4. Food truck sampling tour at Walmart begins September 3, enhancing consumer engagement. 5. Collaboration aims to cater to bold taste experiences among consumers.

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Why Bullish?

The collaboration with Pabst may attract new customers and enhance brand visibility. Similar past partnerships have led to increased sales for brands involved.

How important is it?

The collaboration signifies innovation and product differentiation, potentially boosting CPB's market share and brand appeal. Such developments in food categories can have significant short-term upside effects.

Why Short Term?

Initial sales and market buzz from new product launches will prompt immediate impact. Seasonal trends in soup consumption may amplify short-term sales success.

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Soup and beer lovers unite: Two bold, beer-infused soups are hitting Walmart shelves, /PRNewswire/ -- Campbell's Chunky, known for its hearty, flavor-packed soups, is teaming up with Pabst Blue Ribbon, the American beer brand known for its iconic look and taste. Together, the brands are serving up a new collaboration: two soups that bring together the crave-ability of Chunky and the smooth taste of Pabst Blue Ribbon.Just in time for soup season, the two new varieties will be available exclusively at Walmart starting this month: Campbell’s Chunky and Pabst Blue Ribbon are serving up a new collaboration just in time for soup season. Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray’s Bar in New York City on Thursday, Aug. 21. Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup is packed with savory chorizo sausage and hearty potatoes simmered in creamy cheese infused with Pabst Blue Ribbon Beer flavor. Pair it with a soft pretzel, serve it in a bread bowl, or top it with extra shredded cheese. Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans is the perfect addition to brisk fall days and features seasoned beef, hearty beans and smoky bacon, all infused with Pabst Blue Ribbon Beer flavor. Enjoy it straight from the can, load up a hot dog or drizzle it on top of nachos. "This is the ultimate flavor collaboration," said Ryan Pawling, Senior Brand Manager, Campbell's Chunky. "Our fans love bold, unexpected taste experiences, and pairing Chunky's hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle."To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray's Bar in New York City on Thursday, Aug. 21. Attendees will be among the first to try out the new soup and chili paired with an ice-cold PBR, snag exclusive collab merch and get "Chunky-fied" by an onsite caricature artist."We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer," said Rachel Keeton, Senior Brand Director, Pabst. "It's a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we're excited to stir things up."The two brands are also embarking on a food truck sampling tour this fall at Walmart stores across the country to bring Chunky and Pabst Blue Ribbon fans the ultimate experience closer to home. The one-month-long experience begins Sept. 3 and will feature a fusion of flavor and fun for fans who want to stop by for a bite.For more information on Chunky, please visit www.campbells.com/chunky and follow @CampbellsChunky on Instagram. For more information on Pabst Blue Ribbon, please visit pabstblueribbon.com and follow @PabstBlueRibbon on Instagram.About The Campbell's CompanyFor 155 years, The Campbell's Company (NASDAQ:CPB) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2024 net sales of $9.6 billion across two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includes: Campbell's, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snack Factory, Snyder's of Hanover, Swanson and V8. For more information, visit www.thecampbellscompany.com.About Pabst Brewing CompanySince its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company. American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America's largest privately held brewing companies. For more information, please visit pabst.com.Contact:Antonia Sherlock[email protected]SOURCE Campbell's WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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