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Cardlytics Introduces New Customer Insights Dashboards Within the Cardlytics Insights Portal

1. Cardlytics launched new dashboards in Insights Portal for advertisers. 2. New features include Customer Insights and enhanced market intelligence. 3. The Insights Portal utilizes first-party purchase data for real-time insights. 4. Advertisers can now access metrics on brand affinity and customer loyalty. 5. Platform sets a new standard for data-driven marketing strategies.

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FAQ

Why Bullish?

The launch of new dashboards could improve advertiser engagement and growth, similar to past product upgrades in tech stock performance. Companies that innovate their analytics offerings often see market recognition and stock price appreciation.

How important is it?

The article highlights a key innovation in Cardlytics' offerings, likely to attract advertisers and enhance revenue. The strong focus on customer insights and real-time data reflects market trends toward data-driven marketing, which supports CDLX's positioning.

Why Short Term?

The immediate availability of new tools could drive client interest and new contracts quickly, similar to the way previous product launches have fostered near-term revenue increases for tech firms.

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-Dashboards equip leading brands with rich data insights to inform marketing strategies and broader business decisions ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of three new dashboards within the newly revamped Cardlytics Insights Portal, a unique self-service tool that provides Cardlytics advertisers with market and customer intelligence on demand. The release includes new dashboards focused on Customer Insights – including data on brand affinity, customer migration and loyalty insights – and complement the existing Market Insights dashboards to give advertisers a more comprehensive understanding of their customers, competitors and market share opportunities. Built on Cardlytics’ unparalleled network scale and visibility into $5.8 trillion of annual consumer spend, the Cardlytics Insights Portal offers differentiated value to advertisers. Not only does it help drive marketing strategies, the Portal can also play a role in informing broader business decisions, such as expanding into new markets or exploring strategic partnerships. Unlike traditional tools that rely on outdated, aggregated or modeled data, the Cardlytics Insights Portal surfaces timely and relevant insights from an extensive set of first-party purchase data whenever advertisers need them. “As more brands turn to performance marketing channels and data-driven strategies, advertisers need reliable and timely access to insights that can help drive real outcomes,” said Rory Mitchell, Chief Business Officer at Cardlytics. “From understanding cross-brand spending patterns to enhancing customer acquisition strategies and mitigating churn, the Cardlytics Insights Portal is setting a new standard for effective and intuitive data tools that help advertisers unlock new opportunities for growth.” "We are in the Insights Portal on a weekly basis, pulling data to share with our leadership team,” said Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack. “The competitive share in particular is very valuable for us." Advertisers can now access six comprehensive dashboards within the Cardlytics Insights Portal: Market Summary – Explore brand and category growth across purchase channels Competitor Insights – See growth and volume trends from named competitors Geographic Insights – View regional spend and competitive comparisons on a state and designated market area (DMA) level Brand Affinity – Identify partnership opportunities to elevate brand reach and impact Customer Migration – Understand customer flows to enhance acquisition and minimize churn Loyalty Insights – Maximize customer retention strategies with visibility into valuable loyalty segmentation Learn more about the Cardlytics Insights Portal at https://go.cardlytics.com/insightsportal-moreinfo-2025. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading card-linked offer network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York, and London. Learn more at www.cardlytics.com or follow us on LinkedIn. More News From Cardlytics, Inc.

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