1. 21SEEDS launches Shot Callers game to celebrate Women's History Month. 2. The game promotes meaningful social interactions over cocktails. 3. Crafted by female entrepreneurs to encourage connections among women. 4. The game features interesting questions to enhance conversation. 5. The partnership highlights inclusion and joy in social gatherings.
The partnership may drive brand interest, but DIAGEO's sales dynamics are intricate. Historical collaborations in the beverage industry, like Casamigos with Diageo, showed potential for brand growth but often required consistent sales momentum to impact broader stock prices significantly.
While the news highlights a positive brand engagement, its overall influence on Diageo's broader portfolio is limited. This campaign's scale suggests a moderate potential for affecting DEO's price due to shifting consumer preferences and buying behavior, especially within women-centric markets.
The immediate launch may boost sales for 21SEEDS, but sustained impact is uncertain. Engagement during Women's History Month can provide a temporary uptick in brand visibility, but long-term effects depend on overall market trends.
combines hilarious thought-provoking questions and effortless cocktails to create connections and meaningful memories.
NEW YORK, March 10, 2025 /PRNewswire/ -- Today 21SEEDS, the award-winning, female-founded infused tequila brand, announces Shot Callers, a conversation card game created with E! and NBC media personality Danielle Robay, host of Hello Sunshine's The Bright Side and Question Everything. Launched in celebration of Women's History Month, and inspired by Danielle's popular Question Everything game that she frequently plays with her notable female guests on her podcast, Shot Callers invites friends to gather and share ideas, spark thoughtful conversation, and make connections over 21SEEDS cocktails.
The launch is timed for Women's History Month as a celebration of women supporting women and calling the shots—just like the brand's founders Kat Hantas, Nicole Hantas-Emmanuel, and Sarika Singh, along with Danielle Robay and the many incredible female fans of 21SEEDS.
A OnePoll study found that 72% of Americans see time with friends as much-needed therapy sessions. Anthem also highlights that doing something silly together, like playing games, helps strengthen adult relationships. This game was created by and for women to foster deeper connections and forge lasting female friendships in a fun and meaningful way.
"My whole career is based on harnessing the power of conversation through intriguing questions and elevating women in business," said Danielle Robay. "I've long loved 21SEEDS as a female-founded brand created to enjoy with friends. It was a no-brainer to partner on a game together to bring laughter, discussion, and fun to a night with effortless cocktails."
The brightly colored Shot Callers playing cards representing the three varietals of the industry-leading infused tequila - Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus - incite conversation with hilarious prompts bound to create endless fun at home. Shot Callers empowers all players to be ready to call the shots in every aspect of their lives.
Players can expect 49 questions and prompts that include:
"We know that 21SEEDS fans love to catch up and bond with friends over our easy-to-make cocktails like our Spicy Seed Margarita or Paloma, so we created Shot Callers to spark that experience," said Adrienne Cuschieri, Brand Director of 21SEEDS. "21SEEDS makes cocktail-making effortless, so our fans can focus on making memories with friends."
The 21SEEDS x Question Everything Shot Callers game is available at participating accounts serving 21SEEDS and on 21SEEDS.com.
For more information about 21SEEDS Infused Tequila, and to grab a bottle of 21SEEDS in their three varietals Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange (SRP $32.99), please visit the brand's official Instagram profile @21seeds or 21SEEDS.com.
21SEEDS encourages all 21+ consumers to enjoy their easy-to-mix cocktails responsibly.
21SEEDS Infused Tequila was founded in 2019 by visionary female entrepreneurs Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh. Driven by a desire for a smooth, flavor-rich spirit that marries simplicity with unparalleled taste, 21SEEDS has emerged as an award-winning tequila infused with real fruit juice. The brand stands as a beacon of diversity, inclusivity, and unbridled joy, inviting individuals worldwide to gather, connect, and create indelible memories with exceptional 21SEEDS cocktails crafted for every occasion.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE 21SEEDS