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CELEBRITY CRUISES LAUNCHES 'DREAM MAKERS,' A FIRST OF ITS KIND INVITATION FOR TRAVELERS TO DREAM UP THEIR PERFECT VACATION ON CELEBRITY XCEL

1. Celebrity Xcel involves guests in designing onboard experiences. 2. Ship will debut in November 2025 with innovative features. 3. Xcel sets sail from Fort Lauderdale, expanding to Europe in 2026. 4. Features a tri-fuel engine for sustainability by 2050. 5. Celebrity Cruises focuses on enhancing customer engagement via Dream Makers.

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FAQ

Why Bullish?

Celebrity Xcel's innovative approach may attract more guests, boosting RCL's brand appeal.

How important is it?

Celebrity Xcel's unique approach could revolutionize cruise experiences, likely affecting RCL's stock positively.

Why Long Term?

New offerings and sustainability initiatives will enhance RCL's market position over time.

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In an industry first, cruisers will help make key decisions across culinary, entertainment and interior design to finalize Celebrity Xcel, the cruise line's newest billion-dollar ship.  , /PRNewswire/ -- Celebrity Cruises is inviting vacationers worldwide to create their dream vacation experience on Celebrity Xcel® with Xcel 'Dream MakersSM.' Open to all who wish to join, this global community will test, try and vote on new experiences. Their selections will launch on Celebrity Xcel in November 2025 for vacationers to enjoy, further elevating the fifth ship in the cruise line's award-winning Edge® Series into a class of its own. Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises Photo Credit: Celebrity Cruises "We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this," shares Michael Scheiner, chief marketing and product officer of Celebrity Cruises. "Celebrity Cruises is known for ground-breaking innovation in ship design and experiences unlike any other at sea, when Xcel launches guests won't have just found their happy place, they'll have helped us build it." In an industry first, Dream Makers will have the final say across key elements of the vacation experience to be offered on Celebrity Xcel when she sets sail. Through online polls and one-of-a-kind experiential in-person events, the public will perfect the ship's design, culinary and entertainment offerings. Dream Makers will put their design, experiential and foodie skills to the test on Celebrity's newest ship, making decisions across key spaces, including the ship's seven, new, yet-to-be-revealed experiences. Dream Makers will make their mark on the Celebrity Xcel by: Choosing textiles, managing interior design elements and curating service offerings; Picking their favorite dishes and beverages, choosing table settings and shaping dining concepts; and Providing input on headline shows, curate props and costumes, select playlists and partake in selections to appoint pivotal entertainment positions onboard. With the help of Dream Makers, Celebrity Xcel will push the boundaries of leisure travel. The ship reached a major milestone on January 18, floating out of dry dock at the Chantiers de l'Atlantique shipyard in Saint-Nazaire, France. The float out ceremony celebrated the completion of the ship's exterior, bringing Celebrity Xcel one step closer to welcoming guests. The innovative ship will also advance Royal Caribbean Group's decades-long commitment to sustaining the planet with the first tri-fuel capable engine, representing an important steppingstone on the company's journey to Destination Net Zero, its vision for net-zero emissions by 2050.Celebrity Xcel is sailing her inaugural season from Fort Lauderdale, offering seven-night itineraries alternating between the Bahamas, Mexico, Cayman Islands, Puerto Plata, St. Thomas, and St. Maarten. In Summer 2026, Celebrity Xcel will set sail on her inaugural European season where guests can immerse themselves in the Mediterranean like never before on seven-to 11-night journeys out of Barcelona and Athens, including all new overnight stays in Madeira, Portugal.Those interested in joining Xcel 'Dream Makers' can learn more at www.celebritycruises.com/xceldreammakers.To book a sailing with Celebrity Cruises, visit www.celebrity.com, call Celebrity Cruises on 1-800-CELEBRITY, or contact a trusted travel advisor.About Celebrity Cruises  Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ships traveling to nearly 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel® arriving Fall 2025.Celebrity Cruises is headquartered in Miami and is one of five cruise brands owned by Royal Caribbean Group (NYSE: RCL). Visit www.celebritycruises.com for more information, and connect with us on Instagram, Facebook or LinkedIn.SOURCE Celebrity Cruises WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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