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Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform

1. Celsius acquires Alani Nu for $1.65B, combining energy drink brands.

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Why Bullish?

The acquisition strengthens CELH's portfolio and market position, similar to past successful M&A moves in the beverage sector, which often led to stock rallies.

How important is it?

This transformative deal significantly expands CELH’s reach in the energy drink market, likely impacting future valuation and competitive dynamics.

Why Long Term?

Integration benefits and synergy effects from merging two growth brands are expected to build value gradually over time.

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MNSTKOPEP
BOCA RATON, Fla. & LOUISVILLE, Ky.--(BUSINESS WIRE)---- $CELH #LiveFit--Celsius Holdings, Inc. (Nasdaq: CELH) (“Celsius” or “the company”) today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. The transaction will combine two growing, scaled brands in the U.S. energy drink category, creating a leading better-for-you, functional l.

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