1. Kellanova's survey shows Cheez-It as a top road trip snack. 2. Gen Z prefers bold and adventurous flavors while snacking. 3. Millennials focus on family-friendly snacks during travels. 4. Regional preferences influence snacking habits, especially in the South. 5. Kellanova aims for significant impact by 2030, targeting food equity.
Strong consumer preference for Kellanova products during peak travel season can boost sales. Cheez-It and Pringles being favorites indicates potential for revenue growth.
The survey's findings directly relate to sales performance during summer, indicating an opportunity for K's stock price increase. Consumer behavior trends observed could foster investor confidence in K's financial stability.
Increased demand coinciding with summer road trips can provide immediate sales boosts. Similar past trends during holiday seasons saw spikes in snack product sales.
CHICAGO, June 16, 2025 /PRNewswire/ -- Americans rank Cheez-It and Pringles in their top favorite snack brands for summer road trips, according to a new survey from Kellanova on the snacking preferences of 2,000 U.S. adults who had recently gone on or plan to go on a road trip.
"With the summer road trip season kicking off, we wanted to find out what people love to munch on the most and discovered all generations crave Cheez-It and Pringles snacks, with Gen Z reaching for the boldest flavors," said Julia Wilkinson, Senior Director of Insights at Kellanova. "With nine out of 10 roadtrippers eating more than one snack during their travels, we also learned people's ages and where they live heavily influences their road trip snacking decisions."
Experience the full interactive Multichannel News Release here: https://www.multivu.com/kellanova/9307551-en-cheez-it-top-choice-favorite-road-trip-snack-new-survey
Different age groups bring their own flare to what they snack on and how they pack snacks for trips:
When it comes to regional snacking habits, the Summer Road Trip Snacking Survey results align with a map of retail sales data showing the U.S. regions that love Kellanova snack brands most.
Kellanova conducted an online survey using its proprietary Sight-X platform. The sample size represented 2,000 U.S. consumers who have taken a road trip in the last 12 months or plan to this summer. The survey's objective is to understand people's snacking preferences and travel behaviors.
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
SOURCE Kellanova