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Chili's Debuts New Premium PATRÓN Frozen Margaritas Just in Time for Summer

1. Chili's introduces premium frozen margaritas to attract customers. 2. Chili's sold over 25 million margaritas last year, leading the market. 3. New menu items cater to more than half of casual dining guests' preferences. 4. The new margarita machines ensure consistent quality across all locations. 5. Chili's was named Ad Age's 2025 Brand of the Year.

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Why Bullish?

Chili's product innovation in popular culinary segments aligns with customer demand, likely boosting sales, similar to how Starbucks seasonal offerings drive revenue spikes.

How important is it?

Chili's strategic enhancements in their beverage offerings can significantly influence overall company performance and thereby impact EAT's stock valuation.

Why Short Term?

Immediate sales increases can be expected during the summer months, traditionally strong for frozen drink sales.

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Chili's? More like Chilli's as the fan favorite grill & bar introduces a new lineup of frozen margaritas with a focus on quality ingredients and popular flavors, /PRNewswire/ -- Chili's® Grill & Bar, the seller of more margaritas than any restaurant brand in the U.S. — with more than 25 million sold last year alone — is raising the bar with three new, premium frozen choices. Made with PATRÓN Silver tequila, the lineup features something for everyone: Chili’s® Grill & Bar, the seller of more margaritas than any restaurant brand in the U.S. — with more than 25 million sold last year alone — is raising the bar with three new, premium frozen choices made with PATRÓN Silver tequila. PATRÓN Frozen Marg – Timeless and smooth, Chili's new frozen margarita features PATRÓN Silver, triple sec, lime juice and agave and starts at just $10. Guests can choose to add strawberry, mango, watermelon, blackberry, dragonfruit or even spicy flavor for an added punch. Flamingo Freeze – This vibrant, pink drink is made by shaking up Tito's® Handmade Vodka with Owen's Prickly Pear, then swirling with PATRÓN Frozen Marg for a sweet sip featuring a popular flavor in the southwest. Arctic Drift – Featuring a refreshing blend of Malibu® Coconut Rum, pineapple juice and Blue Curaçao, shaken then swirled with PATRÓN Frozen Marg, the Arctic Drift brings in flavors of the tropics, garnished with a lime wedge and maraschino cherry. These additions also aim to meet Chili's guests' flavor preferences, with more than half[1] of casual dining guests looking for a frozen option to enjoy with their favorite menu items, like the Triple Dipper® or Chili's new Big QP burger. "As a leader in the margarita space, we saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve," said George Felix, Chief Marketing Officer at Chili's Grill & Bar. "At Chili's, margaritas are a core part of who we are – and now we're proud to serve what we believe to be the best frozen margs in the industry. I can't think of a better combination on a hot summer day than our all-new PATRÓN Frozen Marg and a Triple Dipper."In addition to the margaritas themselves, Chili's has introduced new frozen margarita machines across the U.S., simplifying processes for restaurant teams and ensuring guests receive a perfectly blended and consistently smooth, high-quality PATRÓN margarita.To learn more about Chili's new frozen margaritas or find a location near you, visit chilis.com. Must be 21+ to enjoy.About Chili's® Grill & Bar   Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was named Ad Age's 2025 Brand of the Year. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili's on TikTok. 1 Chili's Margarita Awareness & Usage Study conducted by U30, 2024SOURCE Chili's Grill & Bar WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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