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Chili's® Viral 'MozzMates' Costume Returns for Halloween with a Side of Reality Romance

1. Chili's brings back viral MozzMates costume for Halloween on Oct. 1. 2. Chili's sold 41 million Triple Dippers last fiscal year, boosting brand relevance. 3. Limited-time Witches Brew Margarita returns, popular during Halloween last year. 4. Contest with JaNa Craig encourages social media engagement among fans. 5. Chili's recognized as Ad Age's 2025 Brand of the Year.

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Why Bullish?

Chili's innovative marketing strategies could drive customer engagement and revenue. Historical examples show successful promotions positively impacting stock performance.

How important is it?

The article highlights Chili's brand initiatives which may enhance customer loyalty and sales, driving stock price positively.

Why Short Term?

Promotional campaigns and holiday-themed offerings typically boost sales immediately. Previous seasonal promotions have led to quick revenue spikes.

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The cheese pull-inspired couples' costume returns Oct. 1, along with the chance to snag a date with reality star JaNa Craig , /PRNewswire/ -- The viral Nashville Hot Mozz costume is back — and this time Chili's® Grill & Bar has teamed up with reality star JaNa Craig to add a competitive twist – and the possibility of a date with JaNa at Chili's – to the Halloween fun. After last year's debut sold out in 20 minutes, the two-person "MozzMates" costume returns on Oct. 1, giving fans another chance to take their love of Chili's most aesthetically pleasing appetizer to the next level. Chili’s fans can find the MozzMates costume exclusively at welcometochilis.com for $75, starting on Oct. 1 at 11 a.m. ET (while supplies last), perfect for dressing up with their best friend, partner, or even their perfect MozzMate. Through September 30, fans can enter to win a date with JaNa Craig by posting an Instagram or TikTok video using #ChilisMozzMates explaining why they’d be the perfect pair for JaNa. What started as a simple cheese pull turned into a social media sensation. Chili's Fried Mozz — a staple of the Triple Dipper® — has been captivating TikTok for more than a year now, driving massive cultural buzz. So much so that Chili's sold more than one Triple Dipper every second – 41 million total – in its recently ended fiscal year, proving that the beloved classic is more relevant than ever. "When we saw epic cheese pulls take over TikTok last spring we jumped on that moment, and the momentum hasn't slowed," said Jesse Johnson, Chili's Vice President of Marketing. "We leaned in with launches like Nashville Hot Mozz and the Triple Dipper Dream Collection. The MozzMates costume was a fan-favorite last year, and we're excited to give more fans the chance to not only pull the cheese … but be the cheese this Halloween." Chili's is partnering with JaNa Craig to find her ultimate MozzMate. Through September 30, fans can enter to win a date with JaNa Craig by posting an Instagram or TikTok video using #ChilisMozzMates explaining why they'd be the perfect pair for JaNa. The best entry wins the chance to join her on a real Chili's date — MozzMates costume optional, cheese pulls required. Full contest rules can be found at chilis.com.To round out spooky season, Chili's is bringing back its fan-favorite Witches Brew Marg as October's $6 Marg of the Month. Last October, Chili's served more than one million Witches Brew Margs – making it one of the program's most popular margaritas. The seasonal marg is crafted with Lunazul® Blanco Tequila, blue curaçao, Monin® Granny Smith Apple and house-made sour and finished with a witch's broom swizzle stick.Chili's fans can find the MozzMates costume exclusively at welcometochilis.com for $75, starting on Oct. 1 at 11 a.m. ET (while supplies last), perfect for dressing up with their best friend, partner, or even their perfect MozzMate. About Chili's® Grill & Bar  Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was named Ad Age's 2025 Brand of the Year. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper®. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili's on TikTok. SOURCE Chili's Grill & Bar WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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