China's Car Price Wars Leave Autohome Spinning Its Wheels
1. Autohome's revenue declined by 6% in Q2, marking four consecutive quarters of loss. 2. Advertising service revenue dropped 36% as ad budgets were cut in a price war. 3. The company launched an international platform to leverage China's auto export growth. 4. Despite challenges, its online marketplace segment reported a revenue increase of 21%. 5. Gross margin fell over 10 percentage points due to increased transaction costs.