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China’s Consumers Are Surprising Economists. Meet the ‘Bifurcated Shopper.’

1. Chinese retail sales grew only 3.4% in August, indicating cautious spending. 2. Sales of durable goods surged, including appliances up 32.4% year over year. 3. Consumer confidence remains low, affecting discretionary spending on nonessentials. 4. Policymakers are focused on stimulating consumption amid economic challenges. 5. Investors should focus on durable goods makers and services likely to benefit.

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FAQ

Why Bullish?

The surge in durable goods sales, particularly appliances, significantly benefits 600690.

How important is it?

Consistent sales growth in durable goods will potentially enhance 600690's revenue outlook.

Why Long Term?

Sustained consumer preferences for durable goods can drive consistent growth for the sector.

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