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CHIPOTLE ANSWERS THE CALL FROM FOOTBALL FANS AND INTRODUCES "EXTRA SUNDAY" ON FEBRUARY 10, FEATURING FREE GUAC AND QUESO BLANCO FOR CHIPOTLE REWARDS MEMBERS

1. Chipotle offers free guacamole for a national holiday-themed promotion. 2. Up to 50,000 free entrée codes to be released during the championship game.

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FAQ

Why Bullish?

Promotions can drive customer traffic and sales, similar to successful past campaigns.

How important is it?

Promotions can increase brand visibility and customer engagement, impacting sales positively.

Why Short Term?

Immediate sales boost expected during the promotional period; effects may diminish afterward.

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More than 40% of employed Americans think the Monday after the men's professional American football championship should be a national holiday in the U.S.1 In response, Chipotle will give Monday, February 10 the holiday treatment with its "Extra Sunday" offer featuring the brand's biggest free Guac and Queso Blanco offer ever for Chipotle Rewards members.2 The brand will also bring extra spice to gameday on Sunday, February 9, dropping up to 50,000 free entrée codes3 via X and Instagram every time something "extra" happens during the championship game. NEWPORT BEACH, Calif.

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