1. Chipotle launches 'Build-Your-Own Chipotle' for small groups. 2. Offering allows customizable meals with real ingredients at home. 3. $10 discount available for first orders using code TRYBYOC. 4. Launch aligns with back-to-school season, catering to families. 5. Digital-exclusive menu encourages app usage and brand engagement.
The introduction of a family meal option could increase sales. Previous such innovations have positively impacted revenue growth.
Promotion could drive traffic and brand loyalty, enhancing sales in a competitive market.
Immediate sales boost expected during promotional period. Brand loyalty may increase with engagement from families.
NEWPORT BEACH, Calif., Aug. 25, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:CMG) today announced it will launch "Build-Your-Own Chipotle," a family meal offering intended to feed groups of four to six people, starting tomorrow, August 26. A digital-exclusive menu option, "Build-Your-Own Chipotle" is a shareable, customizable spread of real ingredients that can be ready for pickup in as little as 15 minutes.
How To Build-Your-Own Chipotle
Whether it's for friends or family gatherings, "Build-Your-Own Chipotle" brings the Chipotle experience home in an effortless fashion to feed a small group with delicious, real food. "Build-Your-Own Chipotle" is served with large family-style portions of each ingredient, ensuring groups of 4 to 6 people can create any bowl, salad, or soft taco to their liking and dietary preferences. The offering opens up opportunities to create new items, such as nachos.
Each order includes:
Guests also have the option to order two large bags of chips and three large sides as a separate menu item.
"For the first time ever, guests can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps," said Curt Garner, President, Chief Strategy and Technology Officer, Chipotle. "This is an innovation that brings people together around the food they love."
"As students and families settle into the back-to-school routine, 'Build-Your-Own Chipotle' makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value," added Chris Brandt, President, Chief Brand Officer, Chipotle. "We want to make it even easier to Groupotle and are offering guests $10 off* to try it."
$10 Off Offer
Chipotle will offer $10 off "Build-Your-Own Chipotle" orders placed through the Chipotle app and Chipotle.com with code TRYBYOC, from Tuesday, August 26 through Tuesday, October 21 or until 500,000 total redemptions, whichever comes first.*
In addition to "Build-Your-Own Chipotle," Chipotle offers catering for events with 10 or more people and a Group Order feature on the Chipotle app where guests can create a shareable link for friends and family to add their meal and submit as one all-inclusive pick-up or delivery order.
*Valid for $10 off any one "Build-Your-Own" item, excluding 2 Large Chips & 3 Dips item, from participating Chipotle restaurants in the U.S. during regular operating hours. Valid for orders placed and fulfilled beginning 8/26/2025, through 10/21/2025 or until 500,000 redemptions, whichever comes first. Must be ordered via order.chipotle.com or the Chipotle mobile app, with use of promo code TRYBYOC. Higher menu price and additional fees apply for delivery orders. Limit one discount per transaction. Not valid on Chipotle Catering, in-restaurant orders, or orders via third-party platforms. Redemption and deliveries are subject to availability. May not be combined with other coupons, promotions or special offers. Void where prohibited; additional restrictions may apply.
**Opt-in to receive napkins and utensils at digital checkout.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.