1. Choice Hotels showcased growth and strategic investments at its annual convention. 2. New food pilots for Comfort and Country Inn & Suites were announced. 3. Ascend Collection logo celebrates over 400 open hotels milestone. 4. Awards were given to top-performing hotels within the network.
The announcements signify positive growth and innovation, historically linked to revenue increases.
Innovations and expansion initiatives are crucial for long-term growth prospects of CHH.
Strategic initiatives like new brand offerings can enhance market share over time.
LAS VEGAS, May 6, 2025 /PRNewswire/ -- Last week, Choice Hotels International, Inc. (NYSE: CHH), concluded its 69th Annual Convention. Over the course of three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners.
Highlights include new food and beverage pilots for Comfort and Country Inn & Suites, new Ascend Collection logo celebrating a milestone of over 400 open hotels, and awards for top hotels.