1. Choice Hotels launches campaign to highlight its 22 hotel brands. 2. 95% of U.S. travelers seek unique experiences during trips. 3. Campaign aims to showcase the exceptional value of Choice Privileges. 4. Keegan-Michael Key promotes humor and relatability in advertisements. 5. Ads will run through 2025 across TV and digital platforms.
The campaign can attract more customers, potentially boosting revenues for CHH. Past marketing campaigns have shown increased brand awareness and customer engagement.
This campaign focuses on enhancing customer engagement, which is crucial for CHH's growth strategy. Increasing brand visibility can significantly impact market performance.
Sustained advertising efforts can generate lasting customer loyalty and brand growth. Similar past initiatives have led to longer-term revenue increases for similar companies.
and its Family of 22 Brands including Radisson, Cambria Hotels, Comfort and Quality Inn
NORTH BETHESDA, Md., Jan. 14, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, has unveiled its new global marketing campaign, inviting travelers to "Check Into More" across its 22 diverse hotel brands.
Developed around the insight that 95% of U.S. travelers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home.
The campaign, developed in collaboration with beloved actor and writer Keegan-Michael Key, creative agency 72andSunny New York, and Choice Hotels, features six 30 and 15 second spots that will run across TV and digital channels through the end of 2025.
The campaign stars Key as the charismatic "Vacation Maximization-er," delivering humor and relatability while guiding travelers in how to make the most of their trips with Choice Hotels.