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Choice Hotels Launches Points Donation Campaign with Corporate Matching to Support California Wildfire Relief via the American Red Cross

1. Choice Hotels supports California wildfire victims with donation matching. 2. Up to $25,000 matched for donations from Choice Privileges members. 3. Past donations exceeded $160,000 for Southeast hurricane relief efforts. 4. Corporate charity matching includes contributions from associates and members.

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FAQ

Why Bullish?

Supporting disaster relief can enhance brand reputation and customer loyalty, similar to previous relief efforts that bolstered goodwill.

How important is it?

Charitable efforts align with company values and can positively influence customer perceptions and stock performance.

Why Short Term?

Immediate financial impact from positive public relations will likely be felt quickly, unlike long-term strategies.

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CHH
, /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) is announcing a new campaign benefitting the American Red Cross relief efforts to help people impacted by the 2025 California wildfires. Choice Privileges members' donations to the Red Cross will now be eligible for a match from Choice Hotels of up to $25,000. Choice Hotels supports the American Red Cross "We are committed to supporting the communities affected by the wildfires in California. By matching donations, we hope to amplify the impact of our members' generosity and provide much-needed assistance to those in need," said Megan Brumagim, Vice President, Upscale Brands & Chief Sustainability Officer, Choice Hotels International. Additional donations may come from Choice Hotels associates and matching through Choice Gives, the company's corporate charity donation matching program. In November 2024, Choice Hotels, its associates and members of the Choice Privileges rewards program donated a total of over $160,000 toward the American Red Cross relief efforts for communities in the Southeast impacted by Hurricanes Helene and Milton.  To contribute to the effort by donating Choice Privileges points, please visit: https://www.choicehotels.com/choice-privileges/redeem-points/donationsTo make monetary donations to the American Red Cross, please visit: redcross.org/donate For more information on Choice Hotels' social responsibility efforts, access Choice's latest Environment, Social, and Governance Report here: https://investor.choicehotels.com/esg/esg-documents/default.aspxSOURCE Choice Hotels International, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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