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Chris Stapleton, Jelly Roll and Shaboozey Headline EA SPORTS™ Presents Madden Bowl at Super Bowl LIX

1. EA SPORTS presents Madden Bowl during Super Bowl week in New Orleans. 2. Featured artists include Chris Stapleton and Jelly Roll, enhancing EA's cultural presence. 3. Madden Bowl showcases top players competing for $1 million in prizes. 4. Event highlights EA's commitment to esports and community engagement.

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FAQ

Why Bullish?

The high-profile event can enhance EA's brand visibility and sales potential, similar to past Super Bowl tie-ins.

How important is it?

The event's prominence and financial stakes could positively influence EA's market perception and sales.

Why Short Term?

EA may see immediate engagement and potential revenue boosts from increased fan interaction during the event.

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EANFL
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA)- EA SPORTS™ will electrify Friday night of Super Bowl LIX week in New Orleans when EA SPORTS™ Presents Madden Bowl takes over the legendary Orpheum Theater. Headlined by 10x GRAMMY winner Chris Stapleton and 4x GRAMMY Nominee Jelly Roll, with a one of a kind set by 6x GRAMMY nominee and Billboard Hot 100 sensation Shaboozey, the event will also introduce one of the biggest rising stars in country radio, Tucker Wetmore. EA SPORTS Presents Madden Bowl is where sport, culture, and gaming intersect, bringing together the biggest names from across the entertainment world. “EA SPORTS is a cornerstone of Super Bowl Week, and on Friday at Super Bowl LIX we’re bringing together fans, music, athletes, esports, and Madden in an unforgettable celebration of football,” said John Reseburg, VP, Marketing, Partnerships, and Communications for EA SPORTS. “New Orleans is one of the greatest and most passionate sports cities in the world, and with a line-up including Chris Stapleton, Jelly Roll, Shaboozey, and more, this is going to be an absolutely electric night at EA SPORTS Presents Madden Bowl.” “2024 was an unforgettable year for me with a lot of highs, including performing at a NFL halftime show on Thanksgiving. Now I can't wait to keep the party going with EA SPORTS and football fans from all over at Madden Bowl,” said Shaboozey Immediately following EA SPORTS Presents Madden Bowl is the exclusive EA SPORTS 99 Club After Party, which will feature an intimate set from an undisputed music icon who will bring the swagger to the stage. 99 is the highest rating given by EA SPORTS to elite athletes based on their real-world performance. This elusive rating is only achieved by a handful of athletes each year but many desire to join the exclusive “99 Club.” Only five athletes currently hold the rating in Madden NFL 25. EA SPORTS Presents Madden Bowl will once again crown the Madden NFL Championship Series (MCS) champion, as the top Madden NFL 25 players face off for their share of $1 million USD in total prizing. Celebrating a decade of MCS excellence, the finale airs live from New Orleans on Feb. 7 at 6 PM CT on the official Twitch and YouTube channels. To stay updated on EA SPORTS Presents Madden Bowl, follow EA SPORTS on Instagram, Tik Tok, X, and Facebook. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news. EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

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