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Citi Launches the Citi Strata Elite Credit Card

1. Citi launches the Strata Elite Card with high rewards on travel and dining. 2. The card promises nearly $1,500 in annual value for cardmembers.

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FAQ

Why Bullish?

Introducing a premium card can attract new customers and increase revenue. Similar initiatives in the past have led to positive stock performance, exemplifying potential growth for Citi.

How important is it?

The launch of a new premium product can significantly enhance Citi's market positioning and customer engagement, positively influencing stock performance.

Why Short Term?

Immediate customer interest may drive short-term revenue increases, but long-term impacts depend on sustained card popularity.

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NEW YORK--(BUSINESS WIRE)--Today, Citi announced the Citi Strata Elite℠ Card—a new premium credit card offering 12x points on Hotels, Car Rentals, and Attractions booked on the Citi Travel® platform; 6x points on Air Travel booked on Citi Travel; 6x points at Restaurants, every Friday & Saturday from 6 p.m. to 6 a.m. ET; and more travel, dining and entertainment benefits. Plus, with the Citi Strata Elite Card, cardmembers can unlock nearly $1,500 in value each year—with valuable lifestyle b.

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