1. Citi Trends awarded $50,000 in grants to support Black entrepreneurs. 2. The Black History Makers program celebrates its fifth anniversary. 3. Citi Trends promotes awareness of Black-owned businesses through community initiatives. 4. Ten entrepreneurs received $5,000 each for impactful business contributions. 5. Citi Trends operates 590 stores across the U.S., primarily serving African American families.
Citi Trends' commitment to community engagement can enhance brand loyalty and sales, drawing parallels with other successful social initiatives in retail.
The initiative aligns with current consumer preferences for socially responsible businesses, which can drive investor interest and ultimately influence stock performance.
The enduring nature of community support programs can instill deeper brand connections and customer retention over time, similar to CSR efforts seen in other retailers.
SAVANNAH, Ga.--(BUSINESS WIRE)--Citi Trends, Inc. (NASDAQ: CTRN), a leading off-price value retailer of apparel, accessories and home trends primarily for African American in the United States, has announced the grant winners of its 5th Annual Black History Makers program.
Managed by the Citi Trends CitiCares Council, which oversees change initiatives for the company’s customers and employees, the Black History Makers program increases awareness of Black-owned businesses and recognizes entrepreneurs positively impacting their communities. As a tangible show of encouragement and investment, the program awards ten $5,000 grants to Black business owners doing exceptional work. This year, the grant winners are:
Katrina George, Vice President of Human Resources, commented, "This year marks a special milestone—five years of recognizing and supporting Black entrepreneurs through our Black History Makers program. We continue to be inspired by the talent, drive, and creativity of each applicant. Congratulations to this year’s 10 recipients. We are honored to support their journeys with these grants and look forward to seeing all they accomplish!"
To learn more about the 2025 grant winners, visit: https://cititrends.com/bhm-winners-2025.
About Citi Trends:
Citi Trends is a leading off-price value retailer of apparel, accessories and home trends primarily for African American families in the United States. The Company operates 590 stores across 33 states.