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City Express by Marriott Expands into the U.S. and Canada, Marking a Major Milestone in Regional Growth

1. Marriott launches City Express in Duluth, GA, expanding midscale offerings. 2. Over a dozen properties will open in 2025, capitalizing on U.S. market demand. 3. City Express targets both business and leisure travelers with a value proposition. 4. Marriott aims for significant growth, leveraging the success of City Express in CALA. 5. Participation in Marriott Bonvoy enhances customer loyalty and booking potential.

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Why Bullish?

The launch signifies expansion into a growing market segment, similar to previous successful initiatives that boosted stock performance. For instance, the introduction of Moxy Hotels saw a positive market response due to its innovative approach to budget accommodations.

How important is it?

The announcement aligns with Marriott's strategy to capitalize on the midscale market, enhancing its growth trajectory. Given the substantial number of properties set to open, the likelihood of a positive impact on MAR's stock is considerable.

Why Long Term?

The sustained growth of City Express across the U.S. and Canada will build long-term brand equity and potentially drive revenue over multiple quarters. Historical data suggests that early investments in successful new brands often translate into significant long-term stock appreciation.

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Opening of City Express by Marriott Duluth (GA) in March 2025 signifies the company's entry into midscale segment in key region, with over a dozen more properties slated to open throughout 2025., /PRNewswire/ -- Today, Marriott International, Inc. announced the opening of City Express by Marriott Duluth (GA), the first City Express by Marriott property in the United States. Available to book as of March 2025, the opening marks a significant milestone for the company as its official debut in the affordable midscale segment in the U.S. and Canada. City Express by Marriott Duluth (GA) In its expansion, City Express by Marriott remains focused on delivering a seamless guest experience for both business and leisure travelers, while also offering a conversion-friendly model for owners. Each property will offer guestrooms designed to combine style and hassle-free comfort, featuring plush beds, high-speed internet access, and a complimentary breakfast to start the day right. Guests will also enjoy added convenience with 24-hour markets, pet-friendly policies, and on-site fitness facilities, ensuring that every stay is effortless and enjoyable. "The introduction of City Express by Marriott properties in the U.S. represents a pivotal moment for Marriott International as we continue to expand our footprint in the midscale segment," says Noah Silverman, Global Development Officer, U.S. and Canada. "The value proposition that this conversion-friendly, transient midscale brand brings both to owners and guests has turned City Express by Marriott into a powerhouse in the Caribbean and Latin America (CALA) region, and we are thrilled to deliver this same combination of value to the U.S. and Canada." Marriott is set to accelerate the expansion of City Express by Marriott across the U.S. and Canada throughout 2025 and beyond, with over 45 total signed agreements already in place, more than a dozen of which are slated to open this year. The 2025 openings will be strategically located in some of the most sought-after destinations across the region including City Express by Marriott New Orleans Northeast and City Express by Marriott Chicago Downtown expected in Q2 of 2025, along with City Express by Marriott Orlando International Drive, City Express by Marriott Port Hope (Ontario, Canada), and others scheduled to open later this year."The launch of City Express by Marriott in the U.S. and Canada market underscores our commitment to meeting the diverse needs of all travelers," says Diana Plazas-Trowbridge, Chief Lodging Products Officer, U.S. and Canada, "Whether for business or leisure, guests at City Express by Marriott in the U.S. and Canada will now experience the same seamless, efficient stay that has made the brand a success in the CALA region. We're excited to bring this unique blend of value and convenience to new travelers and Marriott Bonvoy members."Located a convenient 30-minute drive from downtown Atlanta, the 83-room City Express by Marriott Duluth will offer guests easy access to the energy of the city while staying in a relaxed, well-connected location, complete with its own vibrant dining scene, nearby parks, trails and lakefront escapes.Since acquiring the City Express brand portfolio in 2023, Marriott has been strategically expanding its footprint in the fast-growing affordable midscale segment, offering tailored products that resonate with regional markets and attract new customers. Today, the company proudly features three dynamic midscale brands: City Express by Marriott in CALA and the U.S. and Canada, Four Points Flex by Sheraton in Europe, Middle East and Africa and Asia Pacific excluding China, and StudioRes, an upcoming extended stay brand set to debut in the U.S. and Canada this year.City Express by Marriott has also continued its expansion across the CALA region. This includes the recently announced planned expansion into Argentina, Bolivia, Nicaragua, and Peru, with eight new properties expected to open over the next three years. The company also plans to expand the brand's portfolio into Brazil in the near future.The City Express by Marriott properties in the U.S. and Canada will participate in Marriott Bonvoy, Marriott International's award-winning travel program – allowing members to earn and redeem points for their stay across Marriott Bonvoy's extraordinary portfolio of brands.ABOUT CITY EXPRESS BY MARRIOTTCity Express by Marriott offers travelers a space where convenience meets comfort. Catering to the needs of both business and leisure travelers, the brand offers seamless and efficient stays in convenient locations ensuring a hassle-free journey. With a focus on quality and simplicity, guests do more than just stay – they relax, recharge, and get ready for whatever comes next. With over 150 properties in 5 countries, City Express by Marriott, our flagship, stands alongside City Express Plus by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, and City Centro by Marriott each uniquely designed for a different segment of travelers. City Express by Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit https://www.marriott.com/loyalty.mi. For more information or reservations, visit marriott.com, and for the latest company updates, visit www.marriottnewscenter.com. ABOUT MARRIOTT INTERNATIONALMarriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the U.S. Securities and Exchange Commission, and any references to the websites are intended to be inactive textual references only.NOTE ON FORWARD-LOOKING STATEMENTSThis press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to our expectations regarding deal signings, expected future project openings and portfolio growth; brand debuts in certain markets ; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.SOURCE Marriott International, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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