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Cleveland-Cliffs Announces “Buy American” Automotive Incentive Program for Employees

1. Cleveland-Cliffs offers $1,000 bonuses for employees buying American-built vehicles in 2025. 2. This initiative supports domestic steel use, potentially enhancing CLF's market position.

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FAQ

Why Bullish?

The incentive promotes steel demand, aligning with patriotic buying trends. Similar past initiatives boosted company morale and sales.

How important is it?

This program links employee welfare to greater steel consumption, suggesting favorable revenue prospects.

Why Short Term?

The program's immediate effects will be seen in 2025 vehicle sales. Increased morale could positively impact productivity and sales soon after implementation.

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CLEVELAND--(BUSINESS WIRE)--Cleveland-Cliffs Inc. (NYSE: CLF) today announced a company-wide “Buy American” incentive for its nearly 30,000 employees. During the calendar year 2025, any Cleveland-Cliffs employee who purchases or leases a new American-built vehicle with substantial Cliffs' steel content will receive a $1,000 cash bonus in connection with the purchase. Lourenco Goncalves, Cliffs' Chairman, President and CEO said: “We are pleased to do our part to support President Trump's long-te.

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