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Coca-Cola Beverages Florida Sponsors Its 19th Habitat Home Build as It Celebrates Its 10-Year Anniversary

1. Coke Florida supports Habitat for Humanity with over $1.5M. 2. Construction of two new homes underway in Tampa and Spring Hill. 3. Coke Florida emphasizes community empowerment and home ownership. 4. Company's sustainability efforts include rainwater conservation initiatives. 5. Coke Florida celebrates 10 years of community support and involvement.

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Why Bullish?

Coke Florida's commitment to community engagement and sustainability can enhance its brand image and market perception, potentially leading to increased sales and growth, similar to other socially responsible companies that have experienced market appreciation following positive community initiatives.

How important is it?

The article emphasizes community investment and sustainability, factors that resonate positively with consumers and investors, which could reflect well on Coca-Cola's overall brand.

Why Long Term?

The effects of enhanced brand loyalty and community reputation typically manifest over the long term, as seen with brands like Ben & Jerry's, which leveraged community initiatives to build enduring customer connections.

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-Coke Florida surpasses $1.5M in support for Habitat for Humanity TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida, LLC (Coke Florida), continues its partnership with Habitat for Humanity as it completes construction on two new single-family homes by the end of June. Construction is underway in Tampa with Habitat for Humanity of Hillsborough County and in Spring Hill with Habitat for Humanity Tampa Bay Gulfside. The Spring Hill project represents the very first Habitat for Humanity home build in the county. Since the company’s founding in 2015, Coke Florida has maintained a commitment to empowering underserved communities by providing the foundation for families to build a viable and sustainable future. This commitment focuses on Economic Empowerment, which is one of the company’s community pillars designed to assist in creating stability and self-reliance within the communities it serves. The company is proud to support Habitat’s efforts by providing funding and volunteerism through our associate base. To date, Coke Florida associates have contributed more than 3,400 hours of service supporting construction activities. "As we celebrate our company’s 10-year anniversary, Coke Florida is honored to also celebrate our long-standing relationships with Habitat for Humanity,” said Percy L. Wells, II, Group Vice President, Government Relations, Public Affairs, and Communications for Coke Florida. “We know that there’s no better way to strengthen our communities than to empower home ownership as it builds stability and self-reliance while providing a sense of purpose for families. As a member of the community, we are grateful to be able to provide the needed resources to support this impactful initiative.” Home builds supported by the company include a sustainability component as well which encourages water stewardship. A rain barrel system, constructed using repurposed 50-gallon syrup drums from the company's manufacturing process, are installed to help conserve water usage and reduce stormwater runoff by collecting and storing rainwater to be reused to water plants and shrubbery. About Coca-Cola Beverages Florida, LLC Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida makes, sells, and distributes products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 counties in Florida. The company employs over 5,000 associates and operates four Green Circle Certified manufacturing facilities and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is one of the largest Black-owned businesses in the United States. In 2025, Coke Florida was recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com. More News From Coca-Cola Beverages Florida, LLC

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