Coca-Cola jumps on ‘gut-healthy' soda trend with prebiotic drink to rival Olipop, Poppi
1. Coca-Cola launches Simply prebiotic sodas to compete in health-focused market. 2. The healthy soda market grew from $197M in 2020 to $440M in 2024. 3. Simply prebiotic sodas will include Vitamin C, Zinc, and fiber for health. 4. The launch targets health-conscious Gen Z and Millennials seeking trusted brands. 5. Coca-Cola aims to capitalize on shifting consumer trends from traditional sodas.