Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop

1. Coca-Cola launches Simply Pop, a prebiotic soda to compete with Olipop. 2. Prebiotic soda market grew from $197 million in 2020 to $440 million in 2024. 3. Simply Pop features no added sugar, 25-30% fruit juice, and prebiotic fiber. 4. Both millennials and Gen Z show interest in healthier beverage options. 5. Coke faces competition and prior failures in launching new beverage trends.