1. Code and Theory named B2B Agency of the Year by Ad Age. 2. Recognition highlights STGW's innovative approach in AI-driven marketing. 3. New global CMO appointed to enhance client services and capabilities. 4. Launch of Media Experience Practice aims to support publishers. 5. Continuous transformation solidifies STGW's position in a competitive market.
The recognition reflects increased credibility and potential revenue growth for STGW, similar to other firms that gained recognition. For instance, agencies awarded top honors often see an uptick in client acquisitions and contracts due to enhanced reputation.
The agency's accolades and strategic initiatives indicate a strong positioning for growth, affecting shareholder perceptions and stock movements. A high profile recognition can lead to increased investor confidence, impacting stock performance positively.
The strategic focus on AI and new client practices will bear fruit over time, reinforcing client relationships and potentially leading to sustainable growth. Historical data suggests that firms enhancing their service methodologies often realize gradual revenue increases over multiple quarters.
NEW YORK, March 10, 2025 /PRNewswire/ -- Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory leads the charge in redefining B2B customer experiences, demystifying martech stacks and creating real-world AI applications that accelerate growth and generate long-term value for its B2B clients.
In the past year alone, Code and Theory delivered the following B2B solutions and impact:
Code and Theory continues to evolve its offerings for clients. The agency recently launched its Media Experience Practice, led by former Cosmopolitan Editor-in-Chief Jessica Giles and dedicated to helping publishers survive and thrive. It also named James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients.
This Ad Age B2B Agency of the Year honor follows a string of high-profile industry recognitions for Code and Theory in 2024, including Ad Age's Business Transformation Agency of the Year, the ANA's B2B Agency of the Year and Digiday's Most Innovative Agency.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative ways of communicating to the evolution of the content supply chain and new methods of fostering relationships and digital engagement with customers. AI, specifically, is more than just a tool; it enables more efficient communication, data access and new ways to humanize and truly deliver on what personalization should be. This is about anticipating users' needs, deepening customer relationships and driving engagement, conversion and loyalty through emotional technology."
Code and Theory CEO Michael Treff says, "For Code and Theory, nothing is more rewarding than working on complex problems to create solutions that deliver real results. We were fortunate enough to have great client partners who trusted us to push for innovative and often nontraditional solutions. This recognition from Ad Age reinforces our dedication to building what's next, as we help our clients transform their businesses in a highly disrupted, AI-first landscape."
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONTACT: Kenneth Hein kenneth.hein@example.com
SOURCE Stagwell Inc.