Coke Is Leaning Into the Protein Craze as It Lands in More Drinks, Snacks—and Pet Foods
1. Coca-Cola is launching a major dairy processing plant for Fairlife milk. 2. Growing protein demand is driven by GLP-1 drug usage among 12% of adults. 3. Competitors are racing to innovate in protein-rich product offerings. 4. High-protein products may reflect consumer dietary shifts and business strategies. 5. Coca-Cola aims to strengthen its market presence in the protein segment.