College Football Playoff expansion boosts advertising, viewership at Disney

1. Disney's networks see record college football viewership this season. 2. Advertiser engagement during games has increased 11% compared to competitors. 3. ABC is on track for its best college football ratings since 2009. 4. Disney sold out ad spots through conference championship games, driving ad revenue. 5. The expansion of the College Football Playoff boosts interest and engagement in games.