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Color Star Joins WBC for an Unforgettable Night in Boxing History

1. Color Star (ADD) participated in a prestigious WBC boxing event in Riyadh. Brand visibility increased. 2. The event featured top boxing champions and influential sports figures. Partnerships were notably deepened. 3. ADD showcased its integration of AI and entertainment technology. Future collaborations in sports are hinted.

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FAQ

Why Bullish?

The high-profile sports sponsorship increases brand exposure and investor confidence. Similar activations, such as DraftKings' major sports partnerships, have historically spurred positive sentiment.

How important is it?

Although the event provides substantial marketing and brand-building opportunities, its immediate revenue impact is limited.

Why Long Term?

The initiative strengthens long-term strategic partnerships and brand positioning in sports and tech. Such moves often yield sustained benefits over time.

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New York, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Color Star Technology Co., Ltd. (Nasdaq: ADD) (“Color Star” or the “Company”), a global entertainment technology company specializing in the integration of artificial intelligence and technology in the entertainment industry, is thrilled to announce its participation in one of the most prestigious boxing events of the year. On February 22, 2025, Color Star had the distinct honor of being invited to the World Boxing Council (WBC) Championship Match at the Kingdom Arena in Riyadh, Saudi Arabia. This electrifying night will forever be etched in the hearts of boxing enthusiasts, as the world’s top light heavyweight champions, Artur Beterbiev and Dmitry Bivol, engaged in a highly anticipated rematch for the undisputed light heavyweight championship. The event, marking a significant highlight of the 2025 international boxing season, captured global attention and brought together some of the most influential figures in the sport. Among the distinguished guests were WBC President Mauricio Sulaimán, WBC Executive Secretary Leon Panoncillo, WBA Championship Committee Chairman Carlos Chávez, and Saudi Arabia's General Entertainment Authority Chairman Turki Alalshikh, all of whom added prestige and excitement to this monumental occasion. Color Star CEO Louis Luo was also invited to witness this historic moment alongside these industry leaders. The competition featured a lineup of elite boxing champions from around the world. In addition to the main event between Beterbiev and Bivol, the co-main event saw Joseph Parker face Martin Bakole, who stepped in as a late replacement for Daniel Dubois due to illness. Other notable bouts included Shakur Stevenson defending his WBC Lightweight title against Josh Padley, following the withdrawal of Floyd Schofield. Color Star has been at the forefront of sports and entertainment innovation, continuously organizing and promoting world-class sporting events. The company's invitation to this prestigious WBC event signifies its deepening partnership with the boxing world and paves the way for even more exciting collaborations in the future. As Color Star continues to bridge sports, technology, and entertainment, the company remains committed to delivering unforgettable boxing experiences to fans worldwide. With a passion for excellence and a vision for global sports entertainment, Color Star is poised to bring more premier boxing events to the world stage. Stay tuned for more groundbreaking developments as Color Star continues to redefine the future of sports and entertainment. About Color Star Technology Co., Ltd. Color Star Technology Co., Ltd. (Nasdaq: ADD) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color Metaverse Pte. Ltd. and CACM Group NY, Inc. The Company’s online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com and www.colorstar.investorroom.com. Forward-Looking Statements This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development, including the development of the metaverse project; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market internationally where ADD conducts its business; reputation and brand; the impact of competition and pricing; government regulations; the ability of Color Star to meet NASDAQ listing standards in connection with the consummation of the transaction contemplated therein; and other risks and uncertainties described herein, as well as those risks and uncertainties discussed from time to time in other reports and other public filings with the Securities and Exchange Commission by Color Star. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules. Contact Color Star Investor RelationsOffice Number No. 1003, 9th Floor,7 World Trade Center, Suite 4621New York NY 10007Office: (212) 410-5186Email ir@colorstarinternational.com

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